808 Drums Up Some Whisky
There is a new whisky sheriff in town and its name is 8O8.
808 Whisky is a blended grain Scotch whisky that will be put to its best use as a whisky for cocktails and mixed drinks. 808 is named after a drum machine produced by Roland and used widely in techno/house music circles.
8O8 Whisky is set to be released in March 2016 [though it had already been released to some markets in late 2015].