Anheuser-Busch Never Apologizes For Ritas
Anheuser-Busch has gone to bat for women after receiving negative comments directed at their Lime-A-Rita [and other flavors] margarita-flavored malt beverage product.
Calling the campaign #NeverApologize, the campaign responds to negative comments made about the “Rita” products online and makes an effort to discount the labeling terms used to describe women in connection with the “Rita” products.
Anheuser-Busch is hosting the Ritas Summer Nail Art Sweepstakes, giving a year of free manicures. Consumers are invited to show off their Ritas-themed nail art on social media with the hashtag #HaveARita and #Sweepstakes. Winners will be selected on Independence Day and Labor Day.