How Did Beer Ads Rate In The 2016 Super Bowl Ad Bowl?
Pretty flat.
Not only did only one beer ad make it into the top 10 – barely, at #9 – of the top ads in the 2016 Super Bowl as compiled by USA Today, but beer ads, in general, fared poorly.
Out of 63 ads aired during the telecast of the 2016 Super Bowl, Budweiser ads placed 9th, 21st and 28th – and those represented the best placings of all the beer ads, which is not too surprising when you consider that the celebration depicted in the ad below [which finished 28th] was from a baseball game and not a football game. Oops.
Shock Top’s insulting beer tap finished 41st – again, not too surprising – while Michelob’s ad for their fitness beer, Ultra – was near the bottom of the barrel at 54th, just a few spots above an ad for toenail fungus.