New Whisky For Young Affluent Russians Tired Of Vodka
Russian vodka used to be the gold standard for high end spirits but many Russians now view vodka as an old-school drink – and not in the good, retro-cool way. So, with the emerging popularity of all things whisky-related, it perhaps comes as no surprise that there is a new gold standard – The Gild whisky – which has been released for the Russian market. Although The Gild is aimed at young, affluent Russians, it is sourced in Scotland.
Currently, The Gild whisky is available only in Russia but is expected to become available in other worldwide markets in 2014.