Whiskey Articles

Southern Brings 100-Proof Comfort Across The Pond


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The 100-proof [50% alcohol by volume] version of Southern Comfort will be traveling across the pond to the UK to join their more traditional introduction of a 70 proof [35% alcohol by volume].

The well-known whiskey liqueur originating from New Orleans, Louisiana, has always been a global favorite as an ingredient in cocktails and mixed drink recipes.

Southern Comfort’s new 100 proof expression will be available in both the UK and Ireland in Summer 2017.

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