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Studebakers Resurface – But Not The Kind You Think

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Once upon a time, Studebakers were considered to be the cream of the crop in the automotive world – and that is the sentiment gigantic spirits industry icon Diageo would like to tap into as they launch their line of “Studebaker” whisky-infused cocktail drinks. Two cocktail varieties will debut with the Studebaker line – the venerable Old-Fashioned and the Manhattan – both using blended Canadian whiskies for their whisky parts.

Studebaker will be available beginning in November 2015.

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