Studebakers Resurface – But Not The Kind You Think
Once upon a time, Studebakers were considered to be the cream of the crop in the automotive world – and that is the sentiment gigantic spirits industry icon Diageo would like to tap into as they launch their line of “Studebaker” whisky-infused cocktail drinks. Two cocktail varieties will debut with the Studebaker line – the venerable Old-Fashioned and the Manhattan – both using blended Canadian whiskies for their whisky parts.
Studebaker will be available beginning in November 2015.