The Macallan Takes 85 Seconds To Make The Call
The Macallan asks you to “make the call” [presumably for their whisky and not to the hospital] in their inaugural global advertising campaign, but they will make you wait until the final five seconds of the video before you will figure out what the preceding 85 seconds were on about.
“Make the Call” will appear in Macallan’s key markets – China, Mexico, Taiwan, UK and the USA.