Well, Jack and I used to have a close personal relationship, but that is no longer. He gets me into too much trouble! However, as a brand, Jack Daniel's sells more bottles than anything else here in the States, so I've been told. Their brand does a great job of advertising though. They do tons of print ads and sponsor a lot of bar events that give out branded gear with the JD logo on it. The iconic black label is extremely popular and easy to identify as well. Plus, Jack is reasonably priced and gives consumers a good signature Bourbon bite with every shot consumed.