Joining just about every other whiskey producer in the world, Paddy Irish Whiskey has unveiled its new flavored whiskies entitled Bee Sting and Devil’s Apple [at least in the USA – each country will get its own variant on the name]. The honey-infused Bee Sting and spice appled-up Devil’s Apple will be marketed towards the 21-29 demographic with the marketing campaign “Sleep When You’re 30”.
Both Bee Sting and Devil’s Apple are expected to make their way to American shores by November 2013.
