The Glenlivet has rolled out the red carpet smelling of fine whisky since last year with its “Dram & Discover” series of events providing a “learning experience” for that includes some speechifying on the four pillars of The Glenlivet lifestyle [that would be food, style, technology and travel] as well as some tasty tastes of some 15-, 18- and 21-Year-Old whiskies. The carpet is extended to only a few [less than 75] by invitation only in 11 cities but usually are associated with The Glenlivet’s Guardians loyalty program.
The “Dram & Discover” event is currently scheduled to run through June 2014 in Boston, Chicago, Dallas, Houston, Los Angeles, Miami, New York, Philadelphia and San Francisco.
