Rum is popular, beer is popular, so rum-flavored should be popular too, right? That is the gamble Anheuser-Busch InBev is taking with their introduction of Cubanisto, a rum-flavored beer which is also said to contain hints of citrus flavors orange and lime. The new rummy beer has a light-sensitive label that glows in the dark and will be marketed toward tech-savvy, club-hopping, social media-laden newbies to the world of alcohol in the 21-to-30 age demographic.
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Cubanisto after the lights have been turned down.[/caption]
A three-pack of 5.9% alcohol content Cubanisto will cost five pounds [$8.30 US equivalent] and is set to launch in the UK only – for the time being - on March 24, 2014.
