Corn Syrup Brewhaha Continues Between Anheuser-Busch And MillerCoors
Back in March 2019, MillerCoors sued Anheuser-Busch InBev, asserting that A-B’s Bud Light commercials making “light” of the corn syrup involved in the process of making Miller Lite and Coors Lite intentionally misled consumers into believing that Coors Light and Miller Lite actually contain corn syrup when, in fact, the ingredient is used only in the brewing process and is not present in the final beverage. (while also failing to mention that some A-B beer brands – though not Bud Light – also use corn syrup in the brewing process).
In the latest development in the beer feud, a federal judge in Wisconsin has temporarily barred Anheuser-Busch’s Bud Light from running most of its ads that allude to corn syrup in relation to competitive brands Miller Lite and Coors Lite – excluding Bud Light’s Super Bowl ads – such as “Special Delivery” (above), which depicts Bud Light’s medieval king character taking barrels of corn syrup mistakenly delivered to his castle to castles where Miller Lite and Coors Light are brewed.