Budweiser Is Blowin’ In The Wind
For one of their 2019 Super Bowl commercials, Budweiser touts the fact that their beer is now brewed with 100% renewable electricity from wind power…
Beer News
Stella Artois Employs Sara Jessica Parker For 15 Seconds
Stella Artois hired Sarah Jessica Parker to make a 15-second advertisement where Parker recreates the opening sequence from her hit show “Sex and the City,” in a cross-promotion for Water.org, the non-profit co-founded by Matt Damon. For every Stella Artois beer purchased from now until March 31, 2019, Stella Artois will donate a month of […]
Heineken Warns Of Holiday Troubles
The holidays are mostly over – Chinese New Year is in two weeks and Valentine’s Day is in three weeks – so even though you may have made it through the Thanksgiving-Christmas-New Year’s Day/Eve trio unscathed, Heineken would like to remind you that you may never be safe…
Bud Light’s Boba Fett Knight Stresses Ingredients For 2019 Super Bowl Ad
Bud Light’s Boba Fett-inspired Bud Knight is stressing the beer’s ingredients and label in the new 2019 Super Bowl ad. Bud Light is promoting a new, “transparent” informational label being printed on its secondary packaging — which is being touted as the U.S. beer category’s first “comprehensive” on-pack serving ingredients and serving facts label. Bud […]
TTB Affected By USA Partial Government Shutdown
The U.S. Alcohol and Tobacco Tax and Trade Bureau [TTB] agency, which is responsible for licensing and label approval of alcohol products in the US, including spirits, is currently partially shutdown due to the ongoing partial shutdown of the USA government. The federal agency, which is a part of the U.S. Department of Treasury, has […]
Bud Light Goes To The Wine Cellar
Bud Light will be going to the wine cellar – sort of – in the latest 30-second episode of their “Dilly Dilly” ad campaign featuring a Thanksgiving visit from the pretentious Count and Countess Pamplemousse.
Heineken Apologizes For Match Night Misses
Remember all those times you missed that goal because of – fill-in-the-blank-here? Well, Heineken apologizes for that…
National Geographic Showcases Heineken H41 Wild Lager
National Geographic joined with Heineken to showcase the yeast used in their H41 Wild Lager. National Geographic’s film crews traveled to Patagonia with Argentine biologist Diego Libkind and Heineken’s global master brewer, Willem van Waesberghe to re-create Libkind’s discovery of the yeast that turned out to be the mother of the yeast that’s been used […]