St. Patrick’s Day is right around the weekend corner – on MOnday, March 17, 2025 – and Belfast, Ireland-based beverage wholesaler Drinksology Kirker Greer is preparing with the launch of a St Patrick’s Day promotional campaign for its stout-finished spirit drink, Born Irish. The Born Irish promotional campaign runs through this weekend and up to […]
Irish whiskey brand Glendalough is preparing for the impending arrival of St. Patrick’s Day – on Monday, March 17, 2025 – with a plan to host 35 St Patrick’s Day activations around the UK. Glendalough-sponsored activations are currently scheduled to be held at London’s The George pub, The London Edition hotel, Manchester’s Salmon of Knowledge, […]
Chivas Brothers has released a quartet of whiskies – a trio of new Aberlour single malts and an 18-year-old Chivas Regal blend aged in Pauillac wine casks – all destine for global travel retail venues. The new Aberlour range for global travel retail venues consists of a 13-year-old, and a 16-year-old Double Charred Selection and […]
If you would like to put your Jameson-swilling brethren to shame on St. Patrick’s Day – March 17, 2025 – then Bushmills Distillery has the answer for you, releasing their oldest-ever Irish single malt whiskey, the Bushmills 46 Year Old ‘Secrets of the River Bush’. Bushmills 46-Year-Old “Secrets of the River Bush” is so named […]
Irish whiskey behemoth Jameson has released a pair of musically-related promotional partnerships with musical artist Anderson .Paak and guitarmaker Fender in preparation for the upcoming St Patrick’s Day celebrations on March 17, 2025. The newest bottle of Jameson Irish whiskey is part of Jameson’s Triple Distilled Collection and is a limited edition bottle in partnership […]
Blended Scotch whisky brand Chivas Regal has collaborated with Ferrari Formula One driver Charles Leclerc to make him the Chivas regal global brand ambassador in a multi-year collaboration. Chivas Regal had previously signed on with Leclerc’s Scuderia Ferrari HP Formula One team as an official team partner. Leclerc, who is one of the favorites to […]
Jack Daniel’s has debuted their 2025 Aged Series releases – a 10-year-old Batch 4, a 12-year-old Batch 3 and a 14-year-old Tennessee whiskey [the most elderly whiskey released in the last 100 years from Jack Daniel’s]. Jack Daniel’s 14-year-old Tennessee Whiskey consists of a mash bill of 80% corn, 12% malted barley and 8% rye, […]
Glendale, California-based national restaurant chain Applebee’s has joined the parade of companies prepping for next month’s St. Patrick’s Day [March 17, 2025] and revived the Tipsy Leprechaun cocktail as part of their Saintly Sips® cocktail lineup. The St. Patrick’s Day Tipsy Leprechaun [$6] is a “top shelf tea” which features Jameson Irish Whiskey, melon liqueur, […]