Chichibu Unleashes Glow-In-The-Dark Whisky

Just in time for Halloween, Japanese whisky distillery Chichibu has unveiled a glow-in-the-dark whisky – Ichiro’s Malt Chichibu The 2025 London Edition – albeit in the UK only.

Ichiro’s Malt Chichibu The London Edition 2025 is a blend of 10 casks of Chichibu single malt whisky [including two casks of heavily peated whisky], bottled at 50.5% alcohol by volume [101 proof] and is said to contain notes of ginger, mandarin and peat smoke.

But more importantly, The London Edition features a glow-in-the-dark label depicting a Japanese warrior taking on Tora – a tiger – as a way to honor the qualities of courage, protection and strength.

Ichiro’s Malt Chichibu The 2025 London Edition is being made available in the UK for £210 ($280) per bottle.

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