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Johnnie Walker Produces Blue Label For Chinese New Year

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Johnnie Walker has collaborated with Shanghai-based designer Angel Chen to create a limited edition Johnnie Walker Blue Label bottle commemorating Chinese New Year – the Year of the Rabbit – which commences on January 22, 2023.

In traditional Asian culture, the rabbit symbolizes beauty, elegance, longevity and mercy.

Chen’s label for the blended Scotch brand employs rabbits bounding among mountainous peaks.

Johnnie Walker Blue Label is created in small batches and comprises whisky sourced from across Scotland, including some dormant ‘ghost’ distilleries.

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