Zoe Kravitz Whispers At You About Michelob Ultra

Michelob Ultra is hitting the 2019 Super Bowl ad season hard. First they brought out the robots and now they have Zoe Kravitz whispering at you about their brew from Hawai’i.

Specifically, Kravitz is whispering about Michelob Ultra’s “organic” beer, Pure Gold. In the ad, Kravitz [“Big Little Lies”] has been placed on a platform equipped with two microphones [to capture Zoe’s whispering and that beer waterfall sound], with a lush, mountainous Hawaiian backdrop that Michelob is hoping you will inexplicably find synonymous with their beer.