Spiritique Whisky Distillery Rolls Out Two New French Spirits
At the TFWA World Exhibition in Cannes, Spiritique will showcase two Cohobé expressions – Libération and Élévation. In a partnership with JP Aucher (Green Village L60) on the JP-GTR stand.
Both Libération and Élévation are aged in small French oak barrels and have distinct flavors. The company plans to capitalize on the fast-growing world whisk(e)y category in travel retail
Originally from France, Cohobé whisky is distilled in traditional French pot stills (alambics). Cohobé whisky consists of French barley and is aged in 250 and 350-litre French oak barrels.
Spiritique Whisky Distillery Rolls Out Two New Spirits
Spiritique Commercial Director Olivier Hidier commented. “Cohobé is for all spirits lovers who appreciate the beauty in design and great taste. Beyond this, we believe there are many new consumers across the world who will appreciate this new vision of whisky.
“We also see Cohobé as an attractive whisky brand for women, whom more of are becoming whisky connoisseurs.
“The distillation process and flavor profiles of the whiskies are unique and we have high expectations of what we can achieve with the brand in airport duty free.
“We are pleased to partner with JP Aucher, who is so well connected and knows the travel retail industry inside out. We’re excited to showcase Cohobé with JP in Cannes.”
JP Aucher said: “The world whisky category is a very fast-growing one and Cohobé fits so well into that, coming from a country not normally associated with great whisky. What Spiritique has produced with this brand is something outstanding, something that bucks that trend.
“Many whisky consumers buying in airport stores are looking for something unique, something that stands out from the crowd on the whisky walls. Cohobé fits perfectly with that demand with its fantastic appearance, memorable flavors, and unique method of production.”
Even as Spiritique continues to lead French whisky production, its appearance at the show shines its commitment to enthusiasts.
