Cutty Sark Entices Adventure

Venerable old school blended Scotch whisky brand Cutty Sark has launched a new promotional campaign enticing people to ‘Follow Your Spirit of Adventure’ by deviating from the ordinary and pursuing new adventures – presumably involving a purchase of Cutty Sark.

Cutty Sark is named after the famous ship of yore and the blended Scotch whisky has been around forever, introduced in 1923 and enjoying a particularly strong heyday during the 1960s and 1970s.

For the Cutty Sark adventure, the promotional campaign depicts a group of hikers ascending toward a cliff overlooking the sea, where they spy the distinctive three-masted Cutty Sark leading the way to their next adventure [which, hopefully, is not over the cliff].

Another image of the promotional campaign subs in kayakers on an ocean journey joined by the ship’s silhouette, in place of the hikers.

The promotional campaign is currently scheduled for a global August 2026 launch date.

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