Stella Artois brand ambassador David Beckham keeps his beer in his glass as he helps Stella Artois prepare for the upcoming World Cup to be held in the USA in Summer 2026. In the spot titled “Celebration” Beckham remains calm while nearby fans go crazy in what is sure to be a typical bar/pub scene […]
Loch Lomond is ready to tee of to celebrate the upcoming 154th Open golf championship with the release of a pair of single malt whiskies for the event being held from July 12-19, 2026 at the the Royal Birkdale course in Southport in the UK. Loch Lomond is an official partner for The Open. For […]
The UK coastal resort city of Brighton will host England’s largest cocktail festival in September – from September 18-27, 2026 – boasting the most extensive cocktail festival lineup in the country this year [after London’s Cocktail Week was moved to 2027]. After the success of the inaugural festival the 2026 Brighton Cocktail Festival is returning […]
Kentucky-based spirits giants Brown-Forman and Sazerac have reportedly entered into exploratory talks – though neither company has confirmed or denied the potential development. Brown-Forman’s portfolio includes such popular brands as Jack Daniel’s Tennessee Whiskey and Woodford Reserve Bourbon while Sazerac owns the Buffalo Trace distillery along with popular brands George T Stagg and Eagle Rare. […]
Jim Beam – an official spirits partner of the U.S. Soccer Federation (USSF) – attempts to take on the FIFA World Cup with a promotional campaign released ahead of the World Cup kickoff in June 2026. The effort is named “Home Field Advantage” and features former USA goalkeeper Tim Howard, nicknamed “Secretary of Defense” after […]
Buffalo Trace Distillery is continuing their Experimental Collection with the inclusion of a new Single Oak Rye Bourbon and a Low Entry Proof Wheated Bourbon. The Single Oak Project began in 1999, involved 192 bourbon barrels and highlights mash bill, entry proof, ageing location and barrel construction. Buffalo Trace Single Oak Rye Bourbon is a […]
Good news if you happen to find yourself in the Birmingham area of the UK as English whiskymaker Cotswolds Distillery has launched a limited edition single cask whisky exclusively for Birmingham Airport. Cotswolds Birmingham whisky was matured in a first-fill reconditioned red wine cask, then bottled at 61.9% alcohol by volume [123.8 proof] and is […]
Hood River, Oregon-based Hood River Distillers (HRD) has traveled a few miles down the road and purchased Bend, Oregon-based Crater Lake Spirits [Bendistillery] for an undisclosed sum. Hood River bourbon and whiskey brands include Easy Rider Bourbon, Forthwest Whisky, Trail’s End Bourbon and McCarthy’s Oregon Single Malt Whiskey and HRD also owns Portland-based brandy-producing Clear […]