Ballantine’s Collabs With Borderlands

Ballantine’s Scotch whisky is collaborating with the video game series Borderlands to launch a limited edition bottle of whisky.

In their first-ever video game collaboration, Ballantine’s will have a non-player character (NPC) – specifically, the bar mistress, Mad Moxxi – who will also hold the role of chief galactic expansion officer (CGEO).

The Ballantine’s x Moxxi’s Bar Limited Edition will contain Ballantine’s Finest, and Moxxi will appear in brand competitions with fans on LinkedIn and Twitter. Competition winners will receive a bottle, as well as access to exclusive Borderlands 3 content. Moxxi is also set to make in-person appearances at bars that do not feature in the game’s fictional universe.