Bud Light’s Boba Fett-inspired Bud Knight is stressing the beer’s ingredients and label in the new 2019 Super Bowl ad.
Bud Light is promoting a new, “transparent” informational label being printed on its secondary packaging — which is being touted as the U.S. beer category’s first “comprehensive” on-pack serving ingredients and serving facts label.
Bud Light is adding on-pack information about serving size, calories, total fat, saturated fat, trans fat, carbohydrates, sugars and protein, plus its four ingredients (water, barley, rice, hops) — in a format that mimics the Food and Drug Administration’s Nutrition Facts label — in response to consumer demand for transparency across products and services.
Since 2013, federal Alcohol and Tobacco Tax Trade Bureau (TTB) regulations have allowed most malt-based and other alcoholic beverages to include truthful, voluntary label statements about nutrients, including calories and carbohydrates, as well as serving facts and statements of alcohol content. TTB’s examples of acceptable serving facts statements are not dissimilar to the FTC’s Nutrition Facts format.
The new label will be seen on Bud Light’s secondary packaging beginning in February 2019.