Budweiser/Sergio Ramos – It’s Good To Be The King

Budweiser teamed up with Spanish soccer star Sergio Ramos – the current captain of both Real Madrid and the Spanish men’s national team – and showed off their latest commercial featuring Ramos and his many tattoos [of a lion, rose and a crown — but, oddly enough, not of a bottle of Budweiser]

For a limited time, special edition bottles of Budweiser will link to content in which the 33-year-old Ramos discusses the meaning of each of the tattoos. Those bottles will be distributed in China, Ecuador, England, South Korea, Tanzania and, of course, Spain.

While Budweiser sales are flailing in the USA, A-B InBev reports they are doing well internationally – especially in the U.K.. Corona currently holds the top spot amongst international premium brands, followed by Budweiser.