A blast from the past will be returning for next weekend’s [February 11, 2024] Super Bowl contest between the San Francisco 49er’s and Kansas City Chiefs as the Coors Light Chill Train will be boarding passengers in their first-ever 100% dedicated Super Bowl advertisement. The lager-carrying locomotive first appeared in 2005, but has been silent in more than a decade.
The Coors Light Chill Train gives a limited number of “passengers” in Canada and the USA a chance to virtually insert themselves into the train car during a 30-second advertisement. The train will go by in a blur during the actual Super Bowl broadcast spot, but Molson Coors will also be featuring a slo-mo version of the ad online in which each passenger will be visible. Each participant will receive a contract and be entitled to $500 in talent fees, in addition to receiving limited-edition commemorative items.
Seating has officially been opened to booking but a limited number of new opportunities to book a seat will be added daily at 10 a.m. PST through February 2, 2024 [aka Groundhog Day].