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Crown Royal Has Canned Response To Market

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Diageo-owned budget spirits giant Crown Royal has expanded into the canned ready-to-drink (RTD) cocktail market with three new products: Peach Tea, Washington Apple and Whisky and Cola, and Peach Tea.

Peach Tea is a blend of Crown Royal, peach flavoring and brewed tea while Washington Apple combines Crown Royal whisky with apple and sparkling cranberry flavoring and Whisky and Cola is self-explanatory. Each of the three cocktails boast an alcohol by volume level of 7% [14 proof].

The trio of cocktail concoctions are being made available in the USA for $15 per four-pack or $4 per single 12oz (355ml) can.

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