Crown Royal Hitches Ride With Country Singer
Crown Royal blended Canadian whisky has collaborated with country music artist Kane Brown to be the official sponsor of Brown’s The High Road Tour, which recently launched in Nashville.
Crown Royal hosted Brown’s backstage VIP area, where attendees received exclusive concert merchandise, were offered signature Crown Royal-laden cocktails such as the Crown Royal Ranch Water and the Blackberry Ginger Lemonade, and met Brown before he performed.
The Crown Royal Big Rig, an 18-wheel truck, will accompany Brown throughout the tour at select cities.
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