Crown Royal blended Canadian whisky has collaborated with country music artist Kane Brown to be the official sponsor of Brown’s The High Road Tour, which recently launched in Nashville. Crown Royal hosted Brown’s backstage VIP area, where attendees received exclusive concert merchandise, were offered signature Crown Royal-laden cocktails such as the Crown Royal Ranch Water […]
Islay-based distillery Bowmore has released ARC-54, their second – and last – whisky in their ARC series collaboration with luxury automobile maker Aston Martin. Bowmore ARC-54 is a 54-year-old whisky distilled in November 1968 and presented in a handblown crystal decanter inspired by the design of Aston Martin’s Valkyrie hypercar. Bowmore ARC-54 was matured in […]
Blended Scotch whisky brand Chivas Regal has collaborated with Ferrari Formula One driver Charles Leclerc to make him the Chivas regal global brand ambassador in a multi-year collaboration. Chivas Regal had previously signed on with Leclerc’s Scuderia Ferrari HP Formula One team as an official team partner. Leclerc, who is one of the favorites to […]
Diageo-owned Canadian blended whiskey brand Crown Royal – the official whiskey brand of the National Football League – has collaborated with sports apparel maker Starter to produce a limited edition satin jacket in celebration of Super Bowl LIX, which will be held in New Orleans, Louisiana, on Sunday, February 9, 2025. The product of the […]
Elvis Presley liked Monty Python and sequined jumpsuits, but what he really liked – to his ultimate demise, perhaps – were banana, peanut butter and bacon sandwiches. Now, you can be just like the King and watch Monty Python in a sequined jumpsuit while enjoying a pint of Midnight Snack, flavored with the King’s Midnight […]
Glenmorangie has collaborated with acclaimed Japanese conceptual artist Azuma Makoto to create a limited edition single malt – Glenmorangie Dr Bill Lumsden x Azuma Makoto 23 Years Old – inspired by the Japanese concept of ‘shinra bansho’, which represents all of nature – ‘the ground, the sky and everything in between’. The Glenmorangie Azuma Makoto […]
Diageo-owned blended Scotch whiskymaker Johnnie Walker has launched The Johnnie Walker Clubhouse – a collaboration with golf apparel brand Devereaux Golf – that intends to focus on the Gen Z/millennial younger modern golfer [as opposed to the old-school country-club type]. The new Johnnie Walker/Devereaux Golf collab will be manifested in three new capsule golf collections, […]
Jameson Irish whiskey has signed up with another Jameson – Kyle Jameson, a defender for Newport County – as part of their sponsorship deal with the English Football League (EFL). Jameson plays in League Two of the EFL – the same league as the popular Wrexham – with Newport County is currently in 13th place […]