Johnnie Walker Goes Azure For Travel Retail
Johnnie Walker has released Johnnie Walker Blue Label Azure – a new version of their Blue Label blended whisky – for global travel retail venues.
Johnnie Walker Blue Label Azure differs from the Blue Label with a blend of whiskies emphasizing so-called “coastal” notes, which are said to be citrus, orchard fruits and gentle smoke, allowing the whisky to be enjoyed neat or as a complement to seafood at typical beach locales.
Johnnie Walker Blue Label Azure as bottled at 43% alcohol by volume [86 proof] and is being made available in worldwide travel retail venues for $430 per bottle.

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