Chivas Regal Gets Poetic About Ferrari Formula One
Chivas Regal gets poetic in a promotional short film showcasing the “unsung heroes” of Scuderia Ferrari HP’s Formula One team’s pit crew that was premiered at last week’s 2025 Italian Grand Prix in Monza. The film’s words were written by spoken work artist George the Poet. Ferrari’s Formula 1 drivers Charles Leclerc and seven-time F1 […]
Caol Ila Gets Jazzy
Islay-based Caol Ila Distillery has released an 18-year-old limited edition whisky as part of their official collaboration with the Islay Jazz Festival, which will be having their 27th festival to celebrate jazz and Scotch whisky from September 19-21, 2025, on the Scottish island. Caol Ila, the largest distillery on the island, is joining the Islay […]
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Eastside Distilling Launches Redneck Riviera Whiskey
Eastside Distilling announced that Republic National Distributing Company (“RNDC”) has submitted orders and commenced distribution of Eastside’s newly launched Redneck Riviera Whiskey in South Dakota. Redneck Riviera Whiskey is a collaboration between Eastside and John Rich, the multi-platinum country-music artist and one-half of the award-winning duo Big & Rich. After launching in South Dakota, Redneck Riviera Whiskey will be made available for distribution in Alabama, Florida, Georgia, Louisiana, Mississippi, North […]
Bud Light Unleashes The Bud Knight On Super Bowl
Bud Light brings out their secret weapon – The Bud Knight – for the 2018 Super Bowl…
Michelob Ultra Declares – I Like Beer
For their 2018 Super Bowl commercial, Michelob Ultra decided to go with the declarative statement of “I Like Beer” expressing it in a musical way…
Renault Introduces Coffee-Inspired Cognac
Cognac Renault has released a new cognac they are calling Avec, that has been created to drink with coffee – which they figure will go over big in the Scandinavian countries where cognac and coffee go together like peanut butter and jelly. Avec uses so-called “brasero toasting” where casks are inundated in steaming water three times. The eaux-de-vie blend in Avec are the usual suspects ‒ Fins Bois, Petite Champagne […]
Crabbie Whisky Returns To Whisky Market
John Crabbie Whisky returns to the Scotch whisky market with a pair of special limited releases – Crabbie 8 Year Old and Crabbie 30 Year Old – marking the first Crabbie single malt whiskies on the market since the 1970s. Crabbie Whisky was established near Edinburgh in 1801 by John Crabbie – who went on to become one of the driving forces behind blended whiskies and techniques – as well […]
The Singleton Releases Glendullan 40
The Singleton has released The Singleton-Glendullan 40-Year-Old – from the elderly Glendullan Speyside distillery – and the first single malt whisky in their new Forgotten Drop Series [rare bottlings selected by The Singleton’s master of malts, Maureen Robinson]. The Singleton Glendullan 40 Year Old was matured in re-fill American oak casks before being bottled at 58.6% alcohol by volume [117.2 proof]. Only 600 bottles of The Singleton-Glendullan 40-Year-Old will be […]
Bud Turns Into Water For Super Bowl
For years, Budweiser has endured claims that it is watered-down beer but now the brand skips all the claims and jumps straight into becoming water for its Super Bowl commercial…
Bud Light Has A Pep Talk
Bud Light gives you a pre-Super Bowl pep talk…
Stella Artois Taps Into Water.org With Matt Damon
It is that time of year again – Super Bowl Ad time – and Stella Artois has decided to take a different approach to this year’s event by turning the spotlight from them toward clean water shortages around the world. The 30-second spot (below) is called “Taps” and features actor Matt Damon, who is the co-founder of Water.org. Through April 15,2018, each purchase of a Stella Artois beer or Stella […]
Balblair Releases 1991 And 2000 Vintages
Balblair has released a 2000 vintage along with a 1991 vintage. The 2000 vintage is a second release and has been matured for 13 years in American oak, ex-Bourbon casks and five years in first-fill Spanish oak butts. Meanwhile, the 1991 is a third release and has been matured for 24 years in ex-Bourbon, American oak casks and three years in first-fill Spanish oak butts.
Johnnie Walker Launches Blenders’ Batch Sherry Cask Finish
Johnnie Walker has launched their Blenders’ Batch Sherry Cask Finish – the seventh release in their Blenders’ Batch series. For its blend, Johnnie Walker Blenders’ Batch Sherry Cask Finish whisky uses whiskies from distilleries such as Blair Athol, Cardhu and Strathmill and – true to its name – has been matured in sherry casks. Johnnie Walker Blenders’ Batch Sherry Cask Finish is available now in selected global travel retail outlets […]
Highland Park Launches The Dark
The Highland Park Distillery has launched a special edition 17-year-old single malt Scotch whisky they refer to as The Dark as it is inspired by the autumn and winter seasons of the Orkney Islands. Highland Park’s The Dark has been matured in European oak sherry seasoned casks. A companion whisky called, naturally, “The Light” [and presumably representing the spring and summer], is scheduled to be released in Spring 2018. Highland […]
Grant’s Takes You On Guided Tour Of Their Blended Scotch Whisky
Grant’s slices through all the fancy-pants talk and cuts to the chase by taking you on a guided tour of how their blended Scotch whisky makes it from the “grain to the glass”…
Molson Coors Buys Aspall Cider
Molson Coors has purchased Aspall – the UK’s top-selling premium cider – for an undisclosed price [but rumored to value Aspall at $55 million]. The UK is the world’s largest market for cider – accounting for 45% of sales – and Chevallier family-owned Aspall was the largest of the cidermakers in the UK. More than half of all apples grown in the UK are used to make cider. Aspall joins […]
Johnnie Walker Issues New Bottle For Chinese New Year
Johnnie Walker will celebrate the Year of the Dog, the new Chinese New Year, with their Year of the Dog limited edition bottle for Johnnie Walker Blue Label. The Year of the Dog begins on February 16, 2018 and runs through February 4, 2019. The Year of the Dog label for Johnnie Walker Blue Label was created in collaboration with Taiwanese artist, Page Tsou, who explains the design. “The precious […]
Ballantine’s Answers The Critics
Ballantine’s Whisky has an answer to critics – stay true – as they claim to do with their unique formula in this advertising campaign that highlights musicians from across the world…
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