Elixir Hits The Trail With New Series
London-based Elixir Distillers has released The Elixir Trails series – focusing on worldwide distilleries – and consisting of The Whisky Trail and The Rum Trail, for the first iteration of the series [but with plans to expand into other spirit categories at a later date]. The Whisky Trail portion of the series showcases a quartet […]
Miller Walken The Walk In Promotional Campaign
Miller Lite is “Walken” the walk and talkin’ the talk as they employ iconic actor Christopher Walken to implore people to get off their phones and start talking to people in their newest promotional campaign entitled “Legendary Moments Start with a Lite.” The leadoff video in the promotional campaign is titled “Ditch the Apps” and […]
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Heineken Leads The Chase
Heineken continues its relationship with the world’s superspy, James Bond, in this latest commercial tying itself to the 007 franchise…
Compass Box Releases This Is Not A Luxury Whisky
Compass Box has released This Is Not A Luxury Whisky – the blended Scotch whisky with the funny name is based on the famous Treachery of Images painting by Rene Magritte entitled “This is not a pipe” – and is a blend of 19-Year-Old Glen Ord malt, 30-Year-Old Caol Ila and 40-Year-Old grain whisky from Girvan and Strathclyde. This Is Not A Luxury Whisky is bottled at 53% alcohol content […]
Motorhead Whisky Revving Up For Launch
Motorhead became the latest musical band to have its name attached to a whisky as they prepare to release their aptly named Motorhead Whisky next week. Motorhead Whisky emerges in a collaboration with Swedish distillery, Mackmyra, and was aged five years in American oak barrels before being finished for six months in Oloroso sherry casks. Motorhead Whisky will initially only be available in Sweden when it launches on October 1, […]
Whyte And Mackay Aren’t Lion About Their Blended Whiskey
Whyte and Mackay has released a new advertising campaign entitled “Surprisingly Smooth” for their blended whiskey that features a lion illustrated to resemble a sophisticated gentleman enjoying a taste of whiskey that is supposed to point out Whyte and Mackay’s triple maturation process. The illustration of the lion was done by Tim Flach.
Jameson Makes Caskmates Of Beer And Whiskey
Irish whiskey iconic brand, Jameson, has collaborated with an Irish distillery and Irish brewery to produce Caskmates – an Irish whiskey which has spent some time in the brewery’s beer barrels. Jameson worked with Midleton Distillery and Franciscan Wells Brewery to produce the 40% alcohol content [80 proof] whisky that had resided in the barrels of Irish stout beer for three months before being finished in whisky barrels. The result […]
Shieldaig Unveils Single Malt And Rocket Cat
A new Speyside single malt Scotch whisky was revealed from Shieldaig as well as a cinnamon-flavored whiskey called Rocket Cat. The single malt Shieldaig [“Loch of the Herring” in Norse] is bottled at 40% alcohol content [80 proof] while the Rocket Cat is bottled at 34% alcohol content [68 proof]. Both Rocket Cat and the Shieldaig single malt will be available in April 2016.
Johnnie Walker Signs Up Jude Law For Whisky Joy
To promote their whisky, Johnnie Walker debuted a new advertisement starring Jude Law to bring the joy…
Snapchat In Cahoots With Jim Beam
Bourbon-maker Jim Beam and online photo sharing service Snapchat have forged an agreement where Jim Beam’s products will be advertised to those who use Snapchat’s services and who are also over the age of 21. Jim Beam’s ads will appear exclusively in the Snapchat Live Stories section of the will usually be a 10-second ad promoting Jim Beam’s new apple-flavored whiskey. Jim Beam’s ads will run on Snapchat through October […]
The Black Grouse Gets Smoky
Up until this week, The Famous Grouse had called their premium product, The Black Grouse – but that has all changed and The Famous Grouse’s premium product will henceforth be known as The Famous Grouse Smoky Black. The Famous Grouse Smoky Black – a blended Scotch whisky – remains unchanged inside the bottle but will be the beneficiary of some swankier packaging on the outside. The Famous Grouse Smoky Black […]
Woodinville Whiskey Releases First Bourbon
Bourbon is almost exclusively a Kentucky-born product but now there is another product which has moved onto the bourbon block – Woodinville Whiskey’s newly released Straight Bourbon – out of the state of Washington. Woodinville Whiskey’s bourbon has been aged for five years. Woodinville Whiskey Straight Bourbon is bottled at 45% alcohol content [90 proof] and is currently only available in the state of Washington.
It Was A Very Good Century For Jack Daniel’s And Sinatra
Jack Daniel’s has released the latest whiskey from their Frank Sinatra Collection – Sinatra Century – joining Sinatra Select, which was released in 2013. Jack Daniel’s Sinatra Century was released this year to commemorate what would have been the singer’s 100th birthday on December 12 [Sinatra passed away 17 years ago]. Fittingly, only 100 barrels of Sinatra Century were made. Jack Daniel’s Sinatra Century is available for $500 for a […]
Teeling Single Malt Coming Across The Pond
Teeling Irish single malt whiskey is coming across the pond to the USA. Teeling Irish single malt whiskey has been aged 23 years in five wine casks – Cabernet Sauvignon, Madera, Port, Sherry and White Burgundy – before being bottled at 46% alcohol content [92 proof]. Teeling Irish Single Malt Whiskey will be available in the USA [as well as Asia, Australia and Russia] for $65 per bottle.
Royal Salute Gives You The Eternal Reserve
A grand total of whiskies from 88 casks were blended to give you The Eternal Reserve – a new whisky from Royal Salute. Royal Salute’s The Eternal Reserve will be available exclusively in travel retail outlets for $180 for a 700-ml bottle.
Whiskey Barrel In Running For Best Restroom
A giant whiskey barrel transformed into a giant restroom at the Charleston Distilling facility in South Carolina is in the running for the Best Restroom in the USA contest run by Cintas [see link below]. Best Restroom Contest
Ballantine’s New Zero Gravity Whisky Glass
Once Ardbeg figures out how to get their whisky to not taste like rubbery smoke, Ballantine’s has a glass for them to put their space whisky in – the new zero gravity whisky glass…
The Real Fireball – Firenado At Jim Beam Factory In Kentucky
A real life fireball struck the Jim Beam factory in Kentucky when archived footage was released on The Weather Channel last week of a 2003 lightning strike on a retention pond at the factory that then ignited the bourbon-laden water and whipped it up into a brief “firenado” that then caused a fire in the surrounding area. Before being put out, however, the fire killed many fish and Jim Beam […]
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