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Laphroaig Celebrates 200th Birthday With Mean Tweets

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Laphroaig single malt Scotch whisky is celebrating their 200th birthday by highlighting their Twitter feed with good-natured tweets about the taste of their well-known whisky. Such tweets as the taste of Laphroaig being compared to drinking from an old boot, licking a bagpipe filled with honey or smelling like a Band-Aid will be featured. Laphroaig launched their self-abuse campaign last year with a video that featured the thoughts of various first-time drinkers of the whisky.

Laphroaig will reward the best 200 tweets with a tile on a wall at the distillery in Islay and the incoming tweets will get a daily display on their distillery wall between July 21-25, 2015.

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