Coors Goes For Goooaaalll In World Cup
Molson Coors brought out Andrés Cantor – the man noted for his familiar call of “Gooooal!” during football matches for their newest promotional campaign. “The Coooors Call” has Andrés Cantor at a packed bar during a World Cup match ordering his Coors in much the same fashion as he announces a goal during a broadcast […]
Johnnie Walker Goes Azure For Travel Retail
Johnnie Walker has released Johnnie Walker Blue Label Azure – a new version of their Blue Label blended whisky – for global travel retail venues. Johnnie Walker Blue Label Azure differs from the Blue Label with a blend of whiskies emphasizing so-called “coastal” notes, which are said to be citrus, orchard fruits and gentle smoke, […]
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Four Roses Bolsters Bourbon Barrel Collection
Four Roses Bourbon has bolstered their Single Barrel Collection with the release of the second installment of bourbons focused on the distillery’s 10 unique bourbon recipes. The newest additions to the rotating Four Roses Single Barrel Collection showcases three of the Four Roses’ 10 recipes – specifically the recipes which have been dubbed OESQ, OESF and OBSK – each has been aged for seven to nine years and bottled at […]
Modelo Preps For The World Cup
Mexico-based Modelo beer is preparing for the upcoming FIFA World Cup while emphasizing that it is the “cerveza for futbol”. The newest promotional campaign, entitled ”Best Seat in the House” runs across the USA and is set to air during 104 Spanish-language matches with Modelo sponsoring every pre-match broadcast on NBC-owned Telemundo. The promotional campaign features futbol stars Edson Álvarez, Raúl Jiménez, Diego Luna, David Ospina and Raphinha while collaborating […]
Glengoyne Makes Signature Statement
Highland-based Glengoyne has made a “Signature” statement with the release of a single malt whisky – Glengoyne Signature – created specifically as an affordable alternative for the global grocery sector. Glengoyne Signature is a non-age-statement single malt bottled at 40% alcohol by volume [80 proof] and is said to contain notes of apple, pear, plum and vanilla. Glengoyne Signature is being touted as a single malt that can be used […]
Buffalo Trace Reveals Eagle Rare 30
Buffalo Trace Distillery has released Eagle Rare 30 – their oldest bourbon ever and the second bourbon aged in the distillery’s experimental Warehouse P. Buffalo Trace Eagle Rare 30 was bottled at 50.5% alcohol by volume [101 proof] and is said to offer notes of brown sugar, caramel, cherry, honey, oak and tobacco. Buffalo Trace Eagle Rare 30 is expected to be released in limited quantities beginning in May 2026 […]
Stella Artois And Beckham Prep For World Cup
Stella Artois brand ambassador David Beckham keeps his beer in his glass as he helps Stella Artois prepare for the upcoming World Cup to be held in the USA in Summer 2026. In the spot titled “Celebration” Beckham remains calm while nearby fans go crazy in what is sure to be a typical bar/pub scene [minus the Beckham part] this summer. Stella Artois is a FIFA World Cup 2026 sponsor […]
Loch Lomond Tees Off With Whiskies
Loch Lomond is ready to tee of to celebrate the upcoming 154th Open golf championship with the release of a pair of single malt whiskies for the event being held from July 12-19, 2026 at the the Royal Birkdale course in Southport in the UK. Loch Lomond is an official partner for The Open. For this year’s 154th Open, Loch Lomond has brought The Open Course Collection 2026 and The […]
Brighton Set To Host Cocktail Fest In September
The UK coastal resort city of Brighton will host England’s largest cocktail festival in September – from September 18-27, 2026 – boasting the most extensive cocktail festival lineup in the country this year [after London’s Cocktail Week was moved to 2027]. After the success of the inaugural festival the 2026 Brighton Cocktail Festival is returning for its second year with more than 50 of Brighton and Hove’s bars currently scheduled […]
Spirits Giants Brown-Forman And Sazerac Reportedly In Talks
Kentucky-based spirits giants Brown-Forman and Sazerac have reportedly entered into exploratory talks – though neither company has confirmed or denied the potential development. Brown-Forman’s portfolio includes such popular brands as Jack Daniel’s Tennessee Whiskey and Woodford Reserve Bourbon while Sazerac owns the Buffalo Trace distillery along with popular brands George T Stagg and Eagle Rare. Sazerac also owns Southern Comfort liqueur (which had been previously owned by Brown-Forman), Sazerac De […]
Jim Beam Mows Over World Cup
Jim Beam – an official spirits partner of the U.S. Soccer Federation (USSF) – attempts to take on the FIFA World Cup with a promotional campaign released ahead of the World Cup kickoff in June 2026. The effort is named “Home Field Advantage” and features former USA goalkeeper Tim Howard, nicknamed “Secretary of Defense” after setting the World Cup record for most saves in a single match with his 16 […]
Buffalo Trace Continues Single Oak Experiment
Buffalo Trace Distillery is continuing their Experimental Collection with the inclusion of a new Single Oak Rye Bourbon and a Low Entry Proof Wheated Bourbon. The Single Oak Project began in 1999, involved 192 bourbon barrels and highlights mash bill, entry proof, ageing location and barrel construction. Buffalo Trace Single Oak Rye Bourbon is a replication of Barrel #80 of the project and is slated to become a permanent addition […]
Cotswolds Remains Local With Newest Whisky
Good news if you happen to find yourself in the Birmingham area of the UK as English whiskymaker Cotswolds Distillery has launched a limited edition single cask whisky exclusively for Birmingham Airport. Cotswolds Birmingham whisky was matured in a first-fill reconditioned red wine cask, then bottled at 61.9% alcohol by volume [123.8 proof] and is said to offer notes of cherry, chocolate, cinnamon and fig. Only a mere 275 bottles […]
Hood River Distillers Snaps Up Crater Lake Spirits
Hood River, Oregon-based Hood River Distillers (HRD) has traveled a few miles down the road and purchased Bend, Oregon-based Crater Lake Spirits [Bendistillery] for an undisclosed sum. Hood River bourbon and whiskey brands include Easy Rider Bourbon, Forthwest Whisky, Trail’s End Bourbon and McCarthy’s Oregon Single Malt Whiskey and HRD also owns Portland-based brandy-producing Clear Creek Distillery, which was acquired in 2014. The Crater Lake portfolio includes a collaboration with […]
Talisker Erupts With 47-Year-Old Magma
Isle of Skye-based Talisker Distillery has erupted with the release of Magma – a 47-year-old single malt whisky highlighting the historic volcanic formations of the distillery’s home on the Isle of Skye. Talisker Magma 47-Year-Old was matured in new American oak casks which were toasted with heated volcanic rocks from the island, bottled at 48.8% alcohol by volume [97.6 proof] and is said to offer notes of chili, sandalwood, seaweed […]
1664 Collabs With Robert Pattinson
French beer maker 1664 has collaborated with one of the hottest actors of the moment – Robert Pattinson – for their newest promotional campaign. Pattinson, who originally became famous for his role in the vampire-laden “Twilight” trilogies from nearly 20 years ago, has recently enjoyed a spate of success with appearances in popular streamer series “The Drama” as well as upcoming positive buzz for “The Odyssey” and “Dune: Part Three”. […]
Torabhaig Gets Poetic
Isle of Skye-based Torabhaig has joined the poetic trend with the debut of Taigh – a small batch single malt whisky which will be enhanced by a collaboration with Scottish poet Iona Lee. Lee will bolster Taigh by creating an original poem showcasing the Torabhaig distillery’s location on the Sleat Peninsula on the Isle of Skye. Torabhaig Taigh was matured in first-fill and refill ex-bourbon casks along with Madeira wine […]
Yeats Debuts Irish Whiskey
New Irish whiskey kid on the brand block Yeats [Brand Bridge Liquids] has launched their inaugural limited edition Irish whiskey – Yeats The Lake Isle of Innisfree – inspired by Irish poet WB Yeats. Yeats The Lake Isle of Innisfree, is named after one of Yeats’ poems and is a blend composed of 90% aged Irish grain whiskey, mostly matured in first-fill ex-bourbon American oak casks, 9% triple-distilled Irish malt […]
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