Jameson Goes To Montreal
Montreal is in the house as Jameson Irish Whiskey has added CF Montréal to their roster of Major League Soccer (MLS) official whiskey sponsorships that include Chicago Fire, Houston Dynamo, LA Galaxy, New York City FC, Orlando City and San Diego. As part of Jameson’s collaboration with CF Montréal, there is the designation as the […]
Glenfiddich Redesigns Label For 2026
Speyside-based venerable Scotch whisky icon Glenfiddich has begun 2026 with a re-design of their single malt whisky labels, combining historical and modern elements for the new labels. Taking a page from The Dalmore, Glenfiddich gives more prominent space to the stag, which has been on the bottle since Glenfiddich’s 1960s heyday but in a more […]
More Auto Sports
Corona Showcases Huanchaco Furniture For Bars
Corona has collaborated with the northern Peruvian community of Huanchaco to showcase authentic, handcrafted furniture originating from artisans in that community. The Peruvian artisans from Huanchaco are renowned for creating small reed boats – known as caballitos de totora – for more than 3,000 years. The canoe-like boats, constructed from totora reeds – found primarily in southern Peru near Lake Titicaca – are considered to be the world’s first surfboards […]
Aberargie Debuts Single Malt Scotch
Aberargie Distillery has released their inaugural single malt Scotch – a barley-to-bottle single malt. Aberargie’s single malt Scotch has a mash bill of 52% Golden Promise heritage barley and 48% Laureate barley, was matured in both first-fill ex-bourbon and first-fill ex-sherry casks, bottled at 48.2% alcohol by volume [96.4 proof] and is said to contain notes of apple, herbs and prunes. Aberargie’s inaugural single malt Scotch release is being available […]
Highland Park Saddles Up For Year Of The Horse
Highland Park has saddled up to celebrate the Lunar New Year – the Year of the Horse – with limited edition Lunar New Year-themed boxes created by the studio Butterfly Cannon. Highland Park 12-, 15- and 18-year-old single malt whiskies will don the new Year of the Horse packaging that also features a nod to the distillery’s home on the island of Orkney. Highland Park’s whiskies featuring the limited edition […]
Lagavulin Unleashes Sweet Peat
Islay-based Lagavulin has released Sweet Peat – adding some sweet elements to Lagavulin’s well known reputation as a heavily peated, smoky Scotch whisky. Lagavulin Sweet Peat was aged 11 years in first-fill American oak ex-bourbon casks, bottled at 43% alcohol by volume [86 proof] and is said to contain notes of apple, toffee and vanilla – in addition to the iconic peat. Lagavulin 11 Year Old Sweet Peat is being […]
Arbikie Debuts Trio Of Single Malts
Highland-based Arbikie Estate Distillery recently debuted a trio of single malt whisky launches from the distillery which only began operations in 2014. Arbikie’s The Signature is a 10-year-old single malt matured in ex-bourbon casks and is currently scheduled for a summer 2026 release for $340 per bottle. Arbikie’s The Journey is a series of nine single malts aged 10- to 18-years-old with each single malt finished in different casks, that […]
Angry Orchard Prepares – Sorta – For Valentine’s Day
Valentine’s Day is a hit-or-miss “holiday” for people and Boston Beer Company-owned cidery Angry Orchard has decided to side with the “miss” people this weekend with an promotional campaign entitled Angry Orchard Exchange Program, which “helps the heartbroken transform their ex’s abandoned belongings into something they actually want: hard cider.” Consumers left with their ex’s abandoned stuff after a relationship implosion can request a free Angry Orchard Ex-Change Kit via […]
Canada Gets Wiser With Ginger Ale+Whisky RTD
Canadian companies JP Wiser’s and Canada Dry have collaborated to launch a pre-mixed ready-to-drink (RTD) canned whisky and ginger ale cocktail. The RTD combines Canada Dry’s ginger ale with JP Wiser’s Canadian whisky at 7% alcohol by volume [14 proof] and is being made available in both a 473-ml single-serve can or in four-packs. The RTD cocktail is being made available nationwide in Canada in the 473ml single-serve can format […]
Diamonds Are Still Forever for The Macallan
Diamonds continue to be forever for Speyside-based The Macallan as they release their second limited edition single malt whisky as part of their affiliation with the iconic James Bond feature film franchise while celebrating 55 years since “Diamonds Are Forever” was released with Sean Connery in the 007 superspy role. The Macallan Diamonds Are Forever 55th Anniversary Edition was matured for 18 years in custom hybrid sherry-seasoned American and European […]
Gallo Purchases Four Roses From Kirin
Japan-based owner Kirin has sold Kentucky-based bourbon brand Four Roses to E&J Gallo Winery for up to $775 million, according to an announcement by Kirin. The deal is expected to be finalized later this year and includes a $50 million deviation if Four Roses hits a performance target, according to Kirin, which purchased Four Roses in 2002. The $775 million paid for Four Roses eclipses the record paid for a […]
Ardbeg Unveils Cask Strength Ardbeg Ten
Islay-based Ardbeg has released a cask strength version of their Ardbeg Ten single malt whisky, albeit available exclusively to the members of the Ardbeg Committee, the distillery’s fan base. For Ardbeg Ten Cask Strength limited release, Ardbeg has increased the alcohol volume to 61.7% [123.4 proof] for the whisky originating from hand-selected American oak bourbon casks and which is said to contain notes of cinnamon, fennel and peat. A limited […]
Traveller Whiskey Will Debut Super Bowl Spot
Traveller Whiskey – a blended whiskey created by Buffalo Trace and country music artist Chris Stapleton – will receive their first-ever Super Bowl commercial this weekend for Super Bowl LX. Traveller Whiskey’s 30-second Super Bowl features Stapleton – who performed the national anthem for the 2024 Super Bowl – and will air just before kickoff on NBC and Telemundo. Super Bowl LX will pit the New England Patriots against the […]
Johnnie Walker Creates Go Go Highball With Sabrina Carpenter
Johnnie Walker has continued their collaboration with popular musical artist Sabrina Carpenter to create the Go Go Highball for last weekend’s 68th Grammy Awards where Carpenter was nominated for six awards – including “Manchild” the single from her album “Man’s Best Friend.” Carpenter had previously agreed to a multi-year partnership with Johnnie Walker on a multi-year partnership in August 2025. Although Carpenter was shut out in the awards, the Go […]
Peroni Debuts Campaign For The Winter Olympics
Rome-based Japanese-owned Italian-style lager Peroni Nastro Azzurro [which means “blue ribbon” in Italian] has launched a new promotional campaign to coincide with the upcoming 2026 Winter Olympic Games in Milan, Italy. The new campaign entitled “Here For The Nastro Azzurro,” stars Italian-American chef, author and TV personality Giada De Laurentiis, the granddaughter of filmmaker Dino de Laurentiis [“Barbarella”] and two-time Emmy winner for her shows on the Food Network. Peroni’s […]
The Kentucky Bourbon Trail Adds More Stops
The Kentucky Bourbon Trail has added 10 new stops to their tour, bringing it to a grand total of 68 stops ranging throughout the state of Kentucky. The newest additions are: Dark Arts Whiskey House, LF Heritage Distilling, J Mattingly 1845 Distillery, Chicken Cock Whiskey Circa 1856, Green River, Left Bank Distilling Co, a pair of WhistlePig stops, General George Stillhouse and Purple Toad Winery & Distillery. The Kentucky Bourbon […]
Dewar’s Prepares For Lunar New Year
Dewar’s has released Year of the Fire Horse – a limited edition Lunar New Year blended whisky that also celebrates Dewar’s 180th anniversary and will be available exclusively in global travel retail (GTR). Dewar’s The Year of the Fire Horse limited edition is part of the Dewar’s Double Double series – which includes 20-, 26-, and 30-year-old whiskies – while also employing a box design featuring the Fire Horse – […]
Bud Light Has Runaway Keg Before Super Bowl
Bud Light has released the full-length version of “Keg,” their official Super Bowl advertisement, which also features Bud Light’s nationwide $60 keg rebate. The spot stars Post Malone, Shane Gillis and Peyton Manning, had a teaser released earlier this month and employs a soundtrack which features Whitney Houston’s “I Will Always Love You.” Bud Light is offering consumers 21+ nationwide $60 off their purchase of a Bud Light keg. Consumers […]
Recent Comments