Jameson Goes To Montreal
Montreal is in the house as Jameson Irish Whiskey has added CF Montréal to their roster of Major League Soccer (MLS) official whiskey sponsorships that include Chicago Fire, Houston Dynamo, LA Galaxy, New York City FC, Orlando City and San Diego. As part of Jameson’s collaboration with CF Montréal, there is the designation as the […]
Glenfiddich Redesigns Label For 2026
Speyside-based venerable Scotch whisky icon Glenfiddich has begun 2026 with a re-design of their single malt whisky labels, combining historical and modern elements for the new labels. Taking a page from The Dalmore, Glenfiddich gives more prominent space to the stag, which has been on the bottle since Glenfiddich’s 1960s heyday but in a more […]
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Ki One Gets Hot With Chili Pepper-Infused Whisky
South Korea-based Ki One Whisky Distillery has released Ki One Red Pepper Cask Chef Edward Lee Edition – a limited edition single malt whisky aged in red chili pepper-infused casks – created in collaboration with Kentucky-based chef Edward Lee. Ki One Red Pepper Cask Chef Edward Lee Edition was matured for three years in barrels infused with hong-gochu red chili peppers from Seoul’s Jayang Traditional Market, bottled at 57.5% alcohol […]
Archie Rose Adds Spice For The Holidays
Australia-based Archie Rose has released a whisky aged in barrels smoked with cinnamon as the third installment of four planned installments in their limited edition experimental Smoked Cask Series. Archie Rose Cinnamon Smoked Cask Single Malt Whisky was bottled at 51.9% alcohol by volume [103.8 proof] and is said to impart notes of cinnamon – of course – along with pineapple and spice. Only a mere 495 bottles of Archie […]
Jim Beam Collaborates With Kenan Thompson
Jim Beam has collaborated with “Saturday Night Live” actor/comedian Kenan Thompson in a new promotional campaign for their bourbon which aims to anticipate post-National Football League playoff disappointment for the losing team’s fans. Called “Refresh Your Season”, Thompson implores fans whose teams may have “fallen short of victory” to refresh with a Jim Beam and lemonade, for example. Jim Beam is following their own advice as their owner – Suntory […]
Teeling Offers 2025 Christmas Batch
Teeling Irish whiskey has released their limited edition 2025 Christmas Batch – albeit – only at the Cork and Dublin airports in Ireland. The triple-distilled 2025 Teeling Whiskey Christmas Batch whiskey blend of both grain and malt whiskies touts dual fermentation with white wine yeast and distiller’s yeast, was finished in a mix of three wine casks – port, red wine and sherry – was bottled at 46% alcohol by […]
Compass Box Imaginarium In Miami
Compass Box has traveled across the pond to Miami and launched “Imaginarium: The Fantastical World of Compass Box and Stranger & Stranger” – an immersive art exhibition which coincides with Compass Box’s 25th anniversary as a whisky blender. Compass Box Imaginarium: The Fantastical World of Compass Box and Stranger & Stranger” exhibition features Compass Box whiskies as well as the visual stories behind individual Compass Box Scotch whiskies including The […]
Louis XIII Reveals Year Of The Horse Offering
Louis XIII – the luxury Cognac from Rémy Cointreau – has released their limited edition 2026 Lunar New Year [Year of the Horse] decanter set. The 2026 edition Remy Cointreau Louis XIII Year of the Horse Lunar New Year limited edition features the artwork of Liu Lihong, in the fourth year of their collaboration. Remy Cointreau Louis XIII Year of the Horse Lunar New Year limited edition originates from eaux-de-vie […]
Isle Of Raasay Offers Distillery Experience
New Hebridean-based Isle of Raasay, which opened in 2017, is offering The Raasay Way – a consumer experience allowing guests a two-day opportunity to live the life of a distiller. The Raasay Way consumer experience guided by the distillery’s team that includes a session of milling, mashing and charging of the stills, making spirit cuts and a blending session where guests create and bottle a personal Raasay whisky. The Raasay […]
Jim Beam Shuts Down For 2026
Suntory-owned Jim Beam has announced that they will be pausing production operations at their main James B. Beam distillery site in Clermont, Kentucky, beginning on January 1, 2026 and continuing throughout the calendar year of 2026. Jim Beam was purchased by Japanese conglomerate Suntory in 2014 and the Clermont facility also produces Basil Hayden and Knob Creek bourbons. Suntory also owns Maker’s Mark but that brand will be unaffected by […]
Midleton Unveils 28 Year Old
Irish whiskey producer Midleton Distillery has released limited edition 28-year-old single pot still whiskey to celebrate their 200th anniversary. Midleton Very Rare 200th Anniversary Edition originates from casks including Japanese Mizunara oak and American oak, was bottled at 54.7% alcohol by volume [109.4 proof] and is said to contain notes of kiwi, lemon, pineapple, toffee and vanilla. Only a mere 636 bottles of Midleton Very Rare 200th Anniversary Edition are […]
Santa Brings Holiday Cheer
Santa – aka Harrison Ford – touts Highland-based Glenmorangie for their “Once Upon a Time in Scotland” promotional campaign. Ford dons a Santa hat and kilt to pronounce himself ‘Hassimon Ford’ shortly before wishing “the happiest of holidays on behalf of Glenmorungie” in honor of the distillery’s 12-year-old single malt. Ford was notoriously averse to being a spokesman for Glenmorangie [or any product] but finally agreed to become Glenmorangie’s spokesman […]
Remy Martin Makes The Call
Rémy Martin Cognac has begun their ‘My Call’ promotional campaign which emphasizes “how individuals define and celebrate success.” The Rémy Martin “My Call” promotional campaign specifically features three Remy Martin varieties: Rémy Martin 1738 Accord Royal, Rémy Martin V.S.O.P. and Rémy Martin XO. All of the promotional campaigns show the connection of the “Rémy” name with the popular abbreviation “Re” [for regarding] with one depicting friends gathered together, enjoying one […]
The Singleton Creates Chalet At London Hotel
The Singleton has collaborated with luxury skiwear brand Goldbergh to create an alpine ski resort-inspired chalet for the winter season at London’s Rosewood Hotel, changing the hotel’s courtyard into a chic mountain hideaway with luxury blankets, cushions and other elements from Goldbergh. The Singleton will feature a unique cocktail menu at The Chalet, including I Shine Not Burn – a blend of The Singleton 18-Year-Old with Oloroso sherry, Madeira, Marsala, […]
Old Forester Unveils 117 Series
Old Forester has released 117 Series with Prohibition Era Still Proof as a limited edition release honoring Repeal Day – the day [December 5] Prohibition ended in the USA in 1933. During Prohibition however, Old Forester was one of the few distilleries legally permitted to produce bourbon under the guise of so-called medicinal purposes. Old Forester 117 Series: Prohibition Era Still Proof was bottled at 65% alcohol by volume [130 […]
WhistlePig Opens Up The Vault
Vermont-based WhistlePig has opened The WhistlePig Vault – a collection of their rare bourbons, ryes and single malt whiskies in a former security bank building located in Louisville, Kentucky. The WhistlePig Vault takes advantage of the building’s former life as a security bank by utilizing the historic bank’s architecture and design details while accentuating the experience with WhistlePig’s collection of collectibles. Additionally, WhistlePig Vault adds to the overall experience with […]
Hennessy Celebrates Champs-Elysees Cocktail For The Holidays
Hennessy Cognac celebrates the 100th anniversary of the Champs-Élysées Cocktail by collaborating with just under 200 venues along the famous Parisian avenue. The Champs-Élysées Cocktail was created in 1925 – during the so-called Roaring Twenties – and Hennessy is identified as the original cognac used in the cocktail. The Cocktail Champs-Élysées 1925 by Hennessy original recipe consists of 45ml of Hennessy VS, 15ml of Yellow Chartreuse, 20ml of fresh lemon […]
Michelob Reviving Miracle For 2026 Winter Olympics
Michelob Ultra – the official sponsor of Team USA – is reviving USA’s 1980 hockey victory over the Soviet Union [dubbed the “Miracle on Ice”] for the upcoming 2026 Milan Winter Olympics. Michelob Ultra has announced “Run Back the Miracle” – an “immersive throwback event” that aims to re-create the “Miracle on Ice” game from the Lake Placid 1980 Olympic Winter Games in New York where a clearly overmatched youth-laden […]

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