Dewar’s Prepares For Lunar New Year
Dewar’s has released Year of the Fire Horse – a limited edition Lunar New Year blended whisky that also celebrates Dewar’s 180th anniversary and will be available exclusively in global travel retail (GTR). Dewar’s The Year of the Fire Horse limited edition is part of the Dewar’s Double Double series – which includes 20-, 26-, […]
Bud Light Has Runaway Keg Before Super Bowl
Bud Light has released the full-length version of “Keg,” their official Super Bowl advertisement, which also features Bud Light’s nationwide $60 keg rebate. The spot stars Post Malone, Shane Gillis and Peyton Manning, had a teaser released earlier this month and employs a soundtrack which features Whitney Houston’s “I Will Always Love You.” Bud Light […]
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Isle Of Raasay Offers Distillery Experience
New Hebridean-based Isle of Raasay, which opened in 2017, is offering The Raasay Way – a consumer experience allowing guests a two-day opportunity to live the life of a distiller. The Raasay Way consumer experience guided by the distillery’s team that includes a session of milling, mashing and charging of the stills, making spirit cuts and a blending session where guests create and bottle a personal Raasay whisky. The Raasay […]
Jim Beam Shuts Down For 2026
Suntory-owned Jim Beam has announced that they will be pausing production operations at their main James B. Beam distillery site in Clermont, Kentucky, beginning on January 1, 2026 and continuing throughout the calendar year of 2026. Jim Beam was purchased by Japanese conglomerate Suntory in 2014 and the Clermont facility also produces Basil Hayden and Knob Creek bourbons. Suntory also owns Maker’s Mark but that brand will be unaffected by […]
Midleton Unveils 28 Year Old
Irish whiskey producer Midleton Distillery has released limited edition 28-year-old single pot still whiskey to celebrate their 200th anniversary. Midleton Very Rare 200th Anniversary Edition originates from casks including Japanese Mizunara oak and American oak, was bottled at 54.7% alcohol by volume [109.4 proof] and is said to contain notes of kiwi, lemon, pineapple, toffee and vanilla. Only a mere 636 bottles of Midleton Very Rare 200th Anniversary Edition are […]
Santa Brings Holiday Cheer
Santa – aka Harrison Ford – touts Highland-based Glenmorangie for their “Once Upon a Time in Scotland” promotional campaign. Ford dons a Santa hat and kilt to pronounce himself ‘Hassimon Ford’ shortly before wishing “the happiest of holidays on behalf of Glenmorungie” in honor of the distillery’s 12-year-old single malt. Ford was notoriously averse to being a spokesman for Glenmorangie [or any product] but finally agreed to become Glenmorangie’s spokesman […]
Remy Martin Makes The Call
Rémy Martin Cognac has begun their ‘My Call’ promotional campaign which emphasizes “how individuals define and celebrate success.” The Rémy Martin “My Call” promotional campaign specifically features three Remy Martin varieties: Rémy Martin 1738 Accord Royal, Rémy Martin V.S.O.P. and Rémy Martin XO. All of the promotional campaigns show the connection of the “Rémy” name with the popular abbreviation “Re” [for regarding] with one depicting friends gathered together, enjoying one […]
The Singleton Creates Chalet At London Hotel
The Singleton has collaborated with luxury skiwear brand Goldbergh to create an alpine ski resort-inspired chalet for the winter season at London’s Rosewood Hotel, changing the hotel’s courtyard into a chic mountain hideaway with luxury blankets, cushions and other elements from Goldbergh. The Singleton will feature a unique cocktail menu at The Chalet, including I Shine Not Burn – a blend of The Singleton 18-Year-Old with Oloroso sherry, Madeira, Marsala, […]
Old Forester Unveils 117 Series
Old Forester has released 117 Series with Prohibition Era Still Proof as a limited edition release honoring Repeal Day – the day [December 5] Prohibition ended in the USA in 1933. During Prohibition however, Old Forester was one of the few distilleries legally permitted to produce bourbon under the guise of so-called medicinal purposes. Old Forester 117 Series: Prohibition Era Still Proof was bottled at 65% alcohol by volume [130 […]
WhistlePig Opens Up The Vault
Vermont-based WhistlePig has opened The WhistlePig Vault – a collection of their rare bourbons, ryes and single malt whiskies in a former security bank building located in Louisville, Kentucky. The WhistlePig Vault takes advantage of the building’s former life as a security bank by utilizing the historic bank’s architecture and design details while accentuating the experience with WhistlePig’s collection of collectibles. Additionally, WhistlePig Vault adds to the overall experience with […]
Hennessy Celebrates Champs-Elysees Cocktail For The Holidays
Hennessy Cognac celebrates the 100th anniversary of the Champs-Élysées Cocktail by collaborating with just under 200 venues along the famous Parisian avenue. The Champs-Élysées Cocktail was created in 1925 – during the so-called Roaring Twenties – and Hennessy is identified as the original cognac used in the cocktail. The Cocktail Champs-Élysées 1925 by Hennessy original recipe consists of 45ml of Hennessy VS, 15ml of Yellow Chartreuse, 20ml of fresh lemon […]
Michelob Reviving Miracle For 2026 Winter Olympics
Michelob Ultra – the official sponsor of Team USA – is reviving USA’s 1980 hockey victory over the Soviet Union [dubbed the “Miracle on Ice”] for the upcoming 2026 Milan Winter Olympics. Michelob Ultra has announced “Run Back the Miracle” – an “immersive throwback event” that aims to re-create the “Miracle on Ice” game from the Lake Placid 1980 Olympic Winter Games in New York where a clearly overmatched youth-laden […]
Maclean Rows Out 34-Year-Old Whisky
The Maclean Foundation – a charitable foundation – has released a Speyside-based 34-year-old Auchroisk whisky, celebrating the world record-setting row across the Pacific Ocean of Jamie, Ewan and Lachlan Maclean. The Maclean brothers began their journey in Lima, Peru, and rowed 9,750 miles before arriving at Cairns, Australia, on August 30, 2025 – completing the trip in the new world record time of 139 days [for the fastest human-powered crossing […]
Maker’s Mark Jumps Through Hoops
Maker’s Mark has collaborated with Florida-based Unrivaled – the six-team women’s professional three-on-three basketball league founded in 2023 by WNBA players Napheesa Collins and Breanna Stewart – as the league’s first official spirits partner. The multi-year collaboration will provide Unrivaled ticket holders with Maker’s Mark experiences at various Unrivaled league arenas, including access to select hospitality spaces as well as offerings of specialty cocktails inspired by the league and, of […]
Cobblestone Gets Irished Up For The Holidays
Dublin-based Cobblestone has created Irished Up – the ‘world’s first’ cold brew Irish Coffee in a can – to help navigate the 2025 holiday season. Cobblestone’s ready-to-drink [RTD] Irished Up consists of Colombian coffee and small-batch Irish single malt whiskey [Cobblestone recently purchased a pair of Irish whiskey distilleries] and boasts 12.5% alcohol by volume [25 proof]. Cobblestone Irished Up made a successful debut in Massachusetts and is expected to […]
Hennessy Rounds Up Horses For Year Of The Horse
Hennessy is preparing for the next animal on the Chinese New Year calendar – upcoming arrival of the Year of the Horse in 2026 – with the release of a collection of limited edition Cognacs showcasing equine designs, including Hennessy VSOP, James Hennessy, Hennessy XO and Hennessy Paradis. All Hennessy Chinese New Year 2026 limited edition bottles are expected to feature the horse accentuated by metallic copper tones, mineral pigments […]
Benriach Reveals Shades Of Smoke
Speyside-based Benriach Distillery has released Shades of Smoke – a 31-year-old limited edition single malt – and the inaugural installment in their new Shades of Smoke collection. Benriach 31 Year Old Shades of Smoke Edition One was bottled at 48.1% alcohol by volume [96.2 proof] and is said to contain notes of caramel, chocolate, hibiscus, juniper and, of course, smoke. Benriach 31 Year Old Shades of Smoke Edition One is […]
Royal Salute Gets Fashionable
Royal Salute gets fashionable with the release of Royal Salute 21 Year Old Harris Reed Edition II – a limited edition whisky blend collaboration with fashion designer Harris Reed. Royal Salute 21 Year Old Harris Reed Edition II is a blend of whiskies from Braeval, Longmorn and Strathclyde distilleries with an emphasis on Longmorn. Royal Salute 21 Year Old Harris Reed Edition II is said to contain notes of clementine, […]
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