Laphroaig Celebrates 200th Birthday With Mean Tweets
Laphroaig single malt Scotch whisky is celebrating their 200th birthday by highlighting their Twitter feed with good-natured tweets about the taste of their well-known whisky. Such tweets as the taste of Laphroaig being compared to drinking from an old boot, licking a bagpipe filled with honey or smelling like a Band-Aid will be featured. Laphroaig launched their self-abuse campaign last year with a video that featured the thoughts of various first-time drinkers of the whisky.
Laphroaig will reward the best 200 tweets with a tile on a wall at the distillery in Islay and the incoming tweets will get a daily display on their distillery wall between July 21-25, 2015.