Anheuser-Busch InBev Says Goooooooollllllll!!! To Bars And 2026 World Cup
Anheuser-Busch InBev gives cheers to bars that show 2026 World Cup matches with a video tribute to the varying emotions that inevitably come along for the ride with every World Cup match.
AB InBev’s “Cheers to Bars” tries to put images to words when words fail during any World Cup match with a wide variety of still shots of fans watching matches at local bars all over the world including a voiceover asking several questions including, “Have you ever tried to put into words the feeling of watching football in a bar? Some people say, ‘I love the World Cup.’ But what do you know about love if you’ve never hugged a stranger after a goal?”
The video concludes with “What do you know about the World Cup if you’ve never watched it at a bar? Bars are where the world comes together. Cheers to bars.”
Anheuser-Busch InBev’s Budweiser and Michelob Ultra are the official beer sponsors of the FIFA World Cup 2026, and AB InBev is hosting more than 200,000 watch parties across more than 40 countries during the World Cup.
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