Dos Equis Preps For Heidi Klum’s Halloween Monster Mash Bash

Dos Equis has joined supermodel Heidi Klum’s annual Halloween party as the official beer partner of next weekend’s bash to be held in New York City.

Klum has hosted her Halloween party for the last 25 years as it has become famous for its celebrity-studded attendee list as well as its strict “no costume, no entry” rule. Klum herself, as host, has costumed herself in past parties as Medusa, an earthworm and a peacock.

With Dos Equis secured as the official beer partner, also in attendance at Klum’s party next weekend will be the beer’s famous advertising icon – The Most Interesting Man in the World (aka 88-year-old actor Jonathan Goldsmith, who returns to his signature role after a brief hiatus).

The Most Interesting Man in the World whose slew of advertising one-liner claims include – “He often teaches old dogs new tricks.” and “He once picked an apple off of an orange tree and made lemonade with it.” – is scheduled to appear at this year’s event, which takes place on Halloween, October 31, 2026, in New York City.

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