The Central American paradise, Costa Rica, has become the most recent country to add Agitator Whisky to its spirit brands. The deal materialized from a partnership between the international Charter Brands with distributor Premium Spirits to bring the Swedish Whisky brand Agitator to the Latin market.
Earlier this year, Premium Spirits added Agitator to its whisky portfolio converting the Swedish distiller into its first ‘New World” whisky.
Agitator Whisky Enters Costa Ricam Market
Arkaitz Giménez, sales director at Charter Brands, said: “This launch marks a significant step in our journey in the Costa Rican market, which is enriched by a discerning clientele and a robust tourist influx, presenting a unique opportunity for distinctive brands like Agitator Whisky.
“Our partnership with Premium Spirits has been instrumental in navigating this landscape. The success we have seen with El Tequileño fuels our optimism for Agitator. Gerard’s [Van Andel, CEO at Premium Spirits] deep understanding of the market and his passion for quality spirits have been pivotal in our enjoyed success to date.”
In addition, Charter Brands has been doubling its efforts to penetrate new markets and establish its name as a global spirits distributor. The company has landed several success stories which include:
- El Tequileño Tequila and Langley’s Gin in the Dominican Republic,
- Langley’s in the Netherlands
- Partnering with Noble Coyote to bring the mezcal to new markets.
Furthermore, the distributor has taken a European navigation this summer and successfully installed the Agitator whisky brand in France, Poland, and Ukraine.
Gerard Van Andel, CEO of Premium Spirits, also commented: “As the exclusive importers and distributors for the Costa Rican market, we believe in the exceptional quality and distinctive character of Agitator whiskies.
“We were attracted by Agitator as they present a bold and different proposition for our market, and also something new and audacious as it comes from Sweden, a country not traditionally associated with whisky production like Scotland, Ireland or USA.”