BrewDog Distillery Launches First Cask Sale With Whisky Hammer
BrewDog Distilling Co has sent its first rum casks to the Whisky Hammer auction. The move forms the beginning of an annual auctioning program where whisky enthusiasts can own whisky casks. Bidders will be able to own the first cask to be filled by the distillery each year.
According to Daniel Milne, co-founder and managing director of Whisky Hammer and Still Spirit, there is a growing demand for first-cask auctions. He said:
“There is a younger emerging investor coming into the whisky and rum space, and we are seeing a growing appetite from buyers to get their hands on first casks.”
BrewDog in 2022 Whisky Auction
In 2022, the first cask whisky and rum auction shattered previous records topping a massive £377,000. This transformed the December auction into the best-performing whisky cask auction to date for a distillery start-up. BrewDog is now making the process permanent and will be available each December.
“We were truly blown away by the support we received last December when we auctioned our first 50 casks, from that day our whisky community was born. Over the coming years, this small community will see, and taste, first-hand the progress that our team makes as we challenge ourselves to create the best whisky that we possibly can,” stated Steven Kersley, MD of BrewDog Distilling Co.
Notably, a whisky and rum auction will take place this Thursday, November 9 until November 12, to allow whisky and rum fans to bid on the first 55 casks to be filled by BrewDog in 2024. All of these casks begin at £5,000 per 200-litre barrel and include 27 ex-Oloroso sherry casks, 15 ex-bourbon, and eight single-grain ex-bourbon casks.
In other news, earlier today Google signed on in collaboration with BrewDog’s standing partnership with Degen Distillery. The three companies will work together to offer Degen’s NFTs in a “social distribution” project that essentially allows community members to have their say in when and where the distribution of Degen’s distilled products will be distributed.