Video
Diageo’s World Class Debuts On Amazon Prime
Debuting on Amazon Prime is “SPIRIT: Becoming the World’s Best Bartender” – the documentary about Diageo’s World Class competition from 2022. Diageo’s prestigious World Class Global Bartender of the Year cocktail competition is the setting for the documentary as it reveals the behind-the-scenes back-stories and preparations of three of the world’s best bartenders as they […]
Sovereign Collabs With Pernod Ricard To Produce Deacon Whisky
Sovereign Brands – known for wine and spirits [Bumbu rum] has collaborated with spirits behemoth Pernod Ricard to create their first-ever Scotch whisky, which they are calling The Deacon – a blended Scotch whisky originating from hand-selected drams from various Scottish regions, including Islay and Speyside. Sovereign’s The Deacon has the aforementioned blend of whiskies […]
Crown Royal And Dave Grohl Thank Canada
Diageo-owned Crown Royal has enlisted former Nirvana and current Foo Fighters musical artist, Dave Grohl for their upcoming Super Bowl commercial in which they thank Canada for a myriad of inventions. Grohl – who is not Canadian – proceeds to rattle off a list of artists, domestic items, foods, sports and gadgets originating in the […]
Johnnie Walker Takes Bold Steps
Johnnie Walker has launched “Bold Steps” – a promotional short film starring actress Simone Ashley – that aims to support Diet Paratha’s Family Tree Mentoring, which helps British South Asians seeking opportunities in creative industries. The 27-year-old British-Indian actress Ashley, has starred in Netflix shows “Bridgerton” and “Sex Education” and is working on a remake […]
Netflix Collabs With White Claw For Murder Mystery Game
Streaming media giant Netflix and hard seltzer White Claw have collaborated to produce a limited-edition murder-mystery game called “Crack the CLAW” in celebration of the forthcoming release of Netflix’s “Glass Onion: A Knives Out Mystery”. The game is available for limited purchase and comes with official rules, a moderator script and ten double-sided coasters that […]
Heineken Launches “Less Bitter” Island’s Edge Stout
Heineken has released a promotional campaign for their Island’s Edge stout, which they are touting as “less bitter” than normal stout. The Island’s Edge promotional campaign employs a logical venue – a typical Irish pub – that has pub customers proclaiming that Island’s Edge is “just less bitter” which then turns into various pub customers […]
Dunnet Bay Distillery Offers Stannergill Whisky
Dunnet Bay Distillers – the UK’s northern-most mainland distillery – has offered their debut whisky brand Stannergill, for pre-order. Pre-ordered casks will be left to rest for up to 10 years in the cool, dunnage warehouse where it will be exposed to the fresh sea air blowing from Dunnet Bay. Dunnet Bay Distillers’ Stannergill Whisky […]