How AI Can Inspire Greater Whisky Tastes
As artificial intelligence technology, AI, invades more industries, the whisky and spirits creation has been leading the way. Distilleries and bottlers employ the latest technology to better produce flavors and link personal tastes to consumer profiles.
Way back in 2019, long before the web burst aflame with AI chatter, the first AI-generated whisky was already made. In 2019, the Swedish distillery Mackmyra produced the renowned Intelligens. The company worked alongside Microsoft in exploring millions of flavors, combining their essence, and producing a unique spirit.
According to researchers who analyzed more than 70 million unique flavors, incorporating AI in the process will allow the industry to explore flavors that we did not even know existed. This will enhance both the competitive capabilities and at the same time deliver more varieties to consumers.
However, AI has been doing a lot more for consumers. One of the largest distilleries in the world, Diageo, has been using AI personalization techniques to better serve clients. The company has created the Flavor Finder Quiz that is used during the whisky tour called the Johnnie Walker Experience in Edinburgh.
The quiz investigates visitors’ flavors through a series of questions that AI assesses. The project then creates a tasting and flavor profile for each visitor that will recommend the best spirits to serve these visitors during their tour.
Nonetheless, there is much more that we do with AI than just limiting its influence to tastes and flavors. The option of providing optimized services has been the central focus of AI creators. Companies like Google enhances users’ experience by analyzing and saving common tendencies and then returning them to expedite processes and systems.
likewise, the whisky industry is pushing similar traits. A great example is Preferabli, a distillery that combines consumer references by focusing on wine and spirits. The company has built its own database that adds buyer history and other algorithms to create profiles.
Moreover, whisky personalization, taste and flavor enhancements, or consumer buying habits are just the tip of the iceberg of how AI can empower the industry.
