Indri Whisky Garners Tesco Listing
An Indian single malt whisky brand has secured a distribution deal with Tesco stores across England. Indri Trini, a non-chill-filtered single malt, will be available in 79 Tesco stores across the country.
According to Tesco, the decision to list Indri demonstrates its commitment to offering a diverse range of products to appeal to an increasingly broad range of shoppers.
Helen Barugh, channel director of grocery at Mangrove Global, commented: “The buying team at Tesco is championing a truly diverse whisky range and one that features premium varieties and isn’t just driven by price. This directly responds to what we know consumers want: better quality spirits, new varieties to try, and a good selection of world whiskies at the heart of that.”
Indri Whisky Garners Tesco Listing
This whisky is produced in the village of Indri, Haryana, in India, by Piccadily Distilleries. The distillery houses six copper pot stills made in India, and the process is described as distinctly Indian.
Interestingly, the whisky-making process involves a very special grain. Six-row barley has a richer flavor than the grains typically used in Europe, and the subtropical climate plays a crucial role, accelerating evaporation, which causes whisky to mature quickly.
With a blend of ex-Bourbon, French wine, and PX Sherry casks, Indri Trini imparts a fruity, sweet, and nutty flavor profile. The Indian single malt was added to Mangrove’s portfolio in June 2024.
Siddhartha Sharma, promoter at Piccadily Distilleries, said of the brand’s Tesco listing: “This strategic entry represents a significant leap forward for Indri and reflects the growing global demand for the brand.
“Partnering with Mangrove Global has been a key factor in our success, and we are excited to continue expanding Indri’s presence. Our presence at Tesco not only allows us to reach more whisky enthusiasts but also aligns with our vision of sharing the authentic taste and heritage of Indian whisky with the world.”
