Jameson Signs With NFL
Jameson Irish whiskey added another football league to their sponsorship stable as they were named the official spirits sponsor of the National Football League (NFL), joining their already existing sponsorships of the English Football League (EFL) and Major League Soccer (MLS).
The new multi-year agreement between Jameson and the NFL begins with the start of the season in September 2026.
The sponsorship includes official global league rights – albeit without Brazil and Mexico – as Jameson will be the official sponsor for four of the international games each year.
Jameson game-day activities will include tailgates, match-day cocktail recipes, consumer sweepstakes and they will be the sponsor of the Super Bowl Tailgate Concert in 2027.

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