Jim Beam Mows Over World Cup

Jim Beam – an official spirits partner of the U.S. Soccer Federation (USSF) – attempts to take on the FIFA World Cup with a promotional campaign released ahead of the World Cup kickoff in June 2026.

The effort is named “Home Field Advantage” and features former USA goalkeeper Tim Howard, nicknamed “Secretary of Defense” after setting the World Cup record for most saves in a single match with his 16 saves against Belgium in the 2014 World Cup.

Jim Beam has also released a limited edition Jim Beam x USSF bottle design, now available nationwide.

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