Lumo and Holyrood Distillery Launch Special Travel Whisky
This week, Lumo announced a new partnership with Holyrood Distillery. The Edinburgh distillery will co-brand a single malt scotch whisky that will be served exclusively onboard Lumo services.
Thousands of people gathered at Edinburgh Waverley station before Lumo’s Edinburgh to London service departed. The train carried a ‘Whisky Express’ livery and served the first bottles of the special whisky on August 13.
A launch event was held at Holyrood Distillery ahead of the special train departing the city. Attended by guests from partner organizations, businesses, and the community vying to be the first to taste the amber whisky.
Lumo and Holyrood Distillery Forge Partnership on Special Travel Whisky
Martijn Gilbert, Managing Director at Lumo, said. “At Lumo we’re incredibly proud to support and showcase local suppliers from along the East Coast route. So this new partnership with Edinburgh’s Holyrood Distillery is a proud moment for us.
“We’re thrilled to be offering our customers an even greater range of onboard refreshments to select from when enjoying a journey between Edinburgh, Newcastle, and London so our very own Lumo whisky is another exciting moment in our journey celebrating local producers.”
Lumo’s pioneering partnership with Lumo comes after an incredibly successful year for the distillery, which released its first single malt, Arrival, in October 2023.
Huw Wright, Managing Director at Holyrood Distillery, said: “This is our first travel collaboration and Lumo’s commitment to sustainability and innovation cemented the partnership for us. Our motto of Test, Learn, Improve, and Repeat, aligns with this ambitious company’s ethos. And we’re proud to be a local distillery supplying a national rail service.
“Our whisky has been distilled in the heart of Edinburgh and the train follows the track from the city center to East Lothian and beyond. Visitors can savor a dram in their comfortable seats and admire the stunning coastline and fertile fields. Some of which produce the malting barley we use in our distilling process to create the whisky they can enjoy.”
