Arsenal and Chivas Regal Whisky Forge Partnership

A new partnership between Arsenal and Chivas Regal has been announced. Chivas Regal will become the Gunners’ first-ever official whisky partner. Prior to the 2024/25 season, celebrate their respective commitments to their communities.

According to details, the luxury whisky brand hopes to bring its fans closer to its brands. By focusing on engagement, it aims to provide unforgettable experiences, from exclusive content to global live events. These will involve Arsenal stars, celebrity fans, and content creators.

This weekend, changes are coming to Arsenal matchday. Chivas Regal will sell Chivas Highballs in pubs around the Emirates Stadium – including The Drayton Park.  In the lead-up to the Wolves match on Saturday.

Arsenal and Chivas Regal Whisky in Collaboration

In addition, Arsenal and Chivas Regal will be doing a residency at the Emirates Stadium on September 22. On this date when Arsenal Women play Manchester City Women.

With Chivas Highballs coming to the Emirates Stadium bar, Dial Square will get a new Chivas Regal bar. Ideally, it will emphasize that the partnership is about more than just whisky and football, uniting football culture and fan experience.

“We’re proud to welcome Chivas Regal to our family of partners,” Juliet Slot, Chief Commercial Officer at Arsenal said. “It’s a brand renowned for its cultural and community ties, and they share an always forward mindset that is so important to our club values and ambition. We’re excited to work together to better serve our supporters and bring our communities from around the world closer to our club.”

“The partnership will stay true to our history in culture and community and reinforce our commitment to bringing elevated luxury experiences to fans across the world,” Nick Blacknell, Chivas Global Marketing Director said, teasing, “We can’t wait to reveal what we have in store over the next few months and look forward to toasting the 2024/25 Premier League season together at our new Emirates bar on Saturday.”

As the early 1900s wore on, the Gunners were almost out of business when Rangers FC preserved Arsenal FC by buying shares in the side. The Dial Square Football Club (Arsenal) was founded by David Danskin in October 1886.