Whiskey Articles

Moet Hennessy Buys Minority Stake In Whistlepig


Moët Hennessy has purchased an undisclosed minority stake in Vermont-based Whistlepig – allowing the company to build the whiskey brand outside of North America.

Moët Hennessy is the wine and spirits division of LVMH and produces such recognizable luxury spirits as Belvedere vodka.

According to 2019 data from the spirits industry, Whistlepig holds the top position in the ultra-premium and luxury rye whiskey category (rye whiskey sold at US$45 or over) in North America.

Moët Hennessy also owns Washington-based Woodinville Whiskey Company.

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