Wire Works Debuts Necessary Evil
UK-based distillery White Peak has released the third edition of their Wire Works Necessary Evil stout finish single malt whisky. Wire Works Necessary Evil third edition is a lightly peated single malt whisky matured in ex-bourbon barrels, finished in Necessary Evil imperial stout beer casks from nearby Thornbridge Brewery, bottled at 51.3% alcohol by volume […]
Jameson Redesigns Original
Irish whiskey behemoth Jameson has redesigned their original green bottle with brighter colors, a refined logo and ‘elevated tactile elements’. Additionally, Jameson’s home of Midleton, County Cork, is highlighted on the label for the first time with the phrase ‘Crafted for Smoothness at the Midleton Distillery’. The newly re-designed Jameson Original bottle is being made […]
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Evan Williams Has Bourbon Done Right [Not Left]
Evan Williams has unveiled their newest intriguing advertising campaign for “Bourbon Done Right” – in an attempt to convey the quality of the brand…
National Prohibition Repeal Day Is Approaching – Jim Beam Has A Bourbon Ready
National Repeal Day – the day when Prohibition was repealed – is not until December 5, 2018 – but Jim Beam is not waiting around for that day to arrive and has launched their Repeal Batch of Kentucky straight Bourbon that celebrates the 85th anniversary of the repeal of Prohibition in 1933. Jim Beam Repeal Batch Bourbon, like the original Jim Beam Bourbon, is aged for four years, and contains […]
National Geographic Showcases Heineken H41 Wild Lager
National Geographic joined with Heineken to showcase the yeast used in their H41 Wild Lager. National Geographic’s film crews traveled to Patagonia with Argentine biologist Diego Libkind and Heineken’s global master brewer, Willem van Waesberghe to re-create Libkind’s discovery of the yeast that turned out to be the mother of the yeast that’s been used to produce Heineken for 130 years and, subsequently, the H41 Lager. (H for Heineken – […]
The Balvenie Doubles Down On DoubleWood 25
The Balvenie has released a limited edition DoubleWood Aged 25 Years whisky. The Balvenie DoubleWood Aged 25 Years whisky was matured in traditional whisky casks for 25 years and finished three months in Spanish oak ex-Oloroso Sherry casks. The Balvenie DoubleWood Aged 25 Years has been bottled at 43% alcohol by volume [86 proof] and is said to contain notes of candied orange, honey and brown sugar. The Balvenie DoubleWood […]
Diageo Releases All 10 Special Release Whiskies
Diageo had already revealed nine of their Special Release whiskies for 2018 and now they have finally added the 10th release a blended whisky from the Inchgower distillery. Cladach [“shoreline” in Gaelic] is a blended malt Scotch whisky which has been created with spirits from the Caol Ila, Clynelish, Lagavulin, Oban, Inchgower and Talisker distilleries.
Aerstone – One If By Land, Two If By Sea
Aerstone is going by both land and sea with their new single malt Scotch whisky available in two expressions – Sea Cask 10 Year Old and Land Cask 10 Year Old. Aerstone Sea Cask 10 Year Old is positioned as a “classic Speyside-style” single malt which has matured in coastal warehouses, giving it a “subtle salty note on the finish”. Meanwhile, Aerstone Land Cask 10 Year Old is described as […]
It’s The First President’s Whiskey, By George!
George Washington was the first president of the USA but he still had time to make whiskey. George Washington’s Straight Rye Premium Whiskey featuring his original recipe – discovered in his distillery ledgers from 1798 and 1799 – contains 60% rye, 35% corn along with 5% malted barley and has been re-created using the original 18th-century methods [grain ground in a re-constructed water-powered gristmill, whiskey fermented in wooden mash tubs […]
The Story Of The Spaniard Being Told By Compass Box
Compass Box is bringing The Story of the Spaniard to light. The Story of the Spaniard contains 48% ex-Sherry cask-aged whisky and 25% ex-red wine cask-aged whisky that has been bottled at 43% alcohol by volume – however, future batches will have the types of cask vary from year to year “based on availability and experimentation” – though either Sherry or Sherry-style wine casks, will always be used. The Story […]
Heineken Is The Only Beer For The Formula One Afterparty
If you are drinking Heineken beer, maybe you are at a Formula One afterparty?
Bud Light Has A Royal Affair
Bud Light is unveiling their new advertisements as the 2018 National Football League season gets underway – including “A Royal Affair” (below), in which the king has invited the neighboring nobles over for a party and some subtle subterfuge. Bud Light has also renewed their popular NFL team-specific cans for the 2018 season, updated to include the slogans and logos of the 28 teams. Anheuser-Busch InBev [Bud Light’s corporate overlord] […]
Ncn’ean Has Whisky Spirit
Scotland’s Ncn’ean Whisky Company has launched a new single malt called Botanical Spirit that is said to combine flavors typically found in whisky and gin. Ncn’ean’s Botanical Spirit is distilled twice at Ncn’ean’s whisky distillery, then once more at their gin distillery, where 10 botanicals are added, including such lively additions as coriander, juniper, sorrel, fresh heather grapefruit and wild bog myrtle. Ncn’ean’s Botanical Spirit is the first spirit launched […]
Benromach Releases Whisky For Their 20th Anniversary
The Benromach Distillery is celebrating their 20th anniversary with the release of Benromach Cask No 1 – a limited-edition expression taken from the first cask that was laid down when the distillery reopened after many years of closure – and all profits from the sale of Benromach Cask No 1 will be donated to charitable causes. Benromach Cask No 1 1998 vintage was bottled at The whisky, which was bottled […]
Dos Equis – 12 Fluid Ooouuunnnces!!!
Dos Equis keeps it “interesante” as football season begins…
Stella Artois Has Haute Pockets
Stella Artois is preparing for the upcoming New York Fashion Week (September 6-14, 2018) by rolling out their Haute Pockets – yet new places where you can put your smartphones. Alas, none of the items depicted are actually available for sale or as giveaways…
Gordon & MacPhail Goes Single Malt Crazy
Gordon & MacPhail will be celebrating the 50th anniversary of their “Connoisseurs Choice” range, and they are doing so properly – by adding a series of single malts aged 30 years and above to the range. Gordon & MacPhail’s new series of ‘Connoisseurs Choice’ releases are all aged to a minimum of 30 years and features single malts from various distilleries such as Mortlach, Caol Ila and Linkwood. In addition […]
BrewDog Network Turns To Streaming
The BrewDog Network has launched a $5-a-month subscription streaming service that promises to introduce a lineup of cocktail, craft beer, culinary and travel shows — but from a brand marketing perspective -since BrewDog is a craft beer maker with headquarters in Columbus, Ohio. BrewDog co-founders James Watt and Martin Dickie previously had their own show on the now-defunct Esquire Network until NBCUniversal pulled the plug. The BrewDog Network has launched […]
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