Angry Orchard Prepares – Sorta – For Valentine’s Day
Valentine’s Day is a hit-or-miss “holiday” for people and Boston Beer Company-owned cidery Angry Orchard has decided to side with the “miss” people this weekend with an promotional campaign entitled Angry Orchard Exchange Program, which “helps the heartbroken transform their ex’s abandoned belongings into something they actually want: hard cider.” Consumers left with their ex’s […]
Canada Gets Wiser With Ginger Ale+Whisky RTD
Canadian companies JP Wiser’s and Canada Dry have collaborated to launch a pre-mixed ready-to-drink (RTD) canned whisky and ginger ale cocktail. The RTD combines Canada Dry’s ginger ale with JP Wiser’s Canadian whisky at 7% alcohol by volume [14 proof] and is being made available in both a 473-ml single-serve can or in four-packs. The […]
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Budweiser Honors The Moon Landing
Budweiser has released their Discovery Reserve American Red Lager, a limited-edition beer brewed to celebrate the 50th anniversary of the Moon landing. Budweiser Discovery Reserve American Red Lager is inspired by an archival Budweiser recipe from the time of the Apollo Moon missions, brewed with medium-roast Voyager barley malt and is claimed to have a light hoppy aroma, a toasted barley malt taste with a hint of toffee and a […]
Steinlager Introduces Tokyo Dry
Steinlager has introduced their new Tokyo Dry with the assistance of Kiwi music legend Dave Dobbyn’s 1986 hit ‘Slice of Heaven’. The ad combines the song with Japanese musical culture, featuring an arrangement of contemporary and traditional sounds from Karaoke, J-Pop, and Electropop to the traditional instruments of Shamisen and Taiko drums. The remake was composed and produced by Kiwi, Cam Ballantyne of Beatworms…
Sazerac Honors Seagram Founder With Mister Sam Hybrid Whisky
Sazerac has created Mister Sam, a blend of some of American and Canadian whiskies, in honor of Sam Bronfman [known as ‘Mister Sam’] who emigrated from Russia to Canada in the late 1800s and headed up Seagram until his death in 1971. Seagram was one of the world’s biggest distillers whose assets went on to form the businesses of conglomerates Diageo and Pernod Ricard. The group’s relationship with Sazerac started […]
Foster’s Makes A Good Call To Brad And Dan
Harry from Abergavenny is visited by his fancy-pants brother-in-law at a backyard BBQ and requires a fancy-pants beer, what should he do? Why call Brad and Dan, of course! They have the answer…
Jameson Bartenders’ Gathering
Jameson Irish Whiskey reveals “The Bartenders’ Gathering” – their newest installment in their advertising campaign, ‘Taste, That’s Why’…
Tamworth Introduces Grasshopper Milk Bourbon To The World
In case you have ever wondered what it would taste like if grasshopper milk and Bourbon were combined, you may now rest easy as Tamworth Distilling has introduced Lait de Romalea – ‘milk of grasshopper’ – Bourbon to their House of Tamworth experimental series. [That experimental series also includes Eau de Musc – a whiskey infused with beaver castoreum, a secretion from the castor sacs of the North American beaver […]
Six Complaints Get The Macallan Ad Campaign Pulled In The UK
All it took was six measly complaints to get The Macallan’s “Make the Call” ad campaign pulled in the UK by that country’s Advertising Standards Authority [ASA] for promoting “risky or daring behavior”. The Macallan’s “Make the Call” campaign was released in November last year with a 90-second so-called “hero film” that depicted a man jumping off a cliff and falling towards the ground. As he falls, feathers begin to […]
Budweiser Goes For Three
Budweiser celebrates the final season for NBA player Dwyane Wade of the Miami Heat by going for three or, in this case, five…
Dewar’s Releases Double Double in Style
Dewar’s has released their Double Double Scotch whisky – a reference to the double aging process – with a four-part short film entitled, predictably enough, “Four” [a reference to the four-step aging process]. The film is a mystery-thriller “filled with suspense and intrigue” that takes place in a hotel and features the stories of its manager, a couple, a dowager, and a hitman, whose characters’ plots, which are seemingly separate […]
WhistlePig Releases Piggyback Rye
WhistlePig has released Piggyback Rye in memory of its co-creator, master distiller Pete Pickerell, who died in November last year. WhistlePig Piggyback Rye is made with 100% rye and has been aged for six years – Pickerell chose the name ‘Piggyback’ to “express the love and respect he had for the bartending community” – and the pig depicted on the bottle is wearing Pickerell’s favored Stetson hat. WhistlePig Piggyback Rye […]
The Bud Light Knight Returns
As it turns out, pasta-inspired incantations were all that were required to bring back the Bud Light Knight. In a television spot spoofing HBO’s hit series “Game of Thrones”, a medieval healer resurrects the Bud Knight by using pasta-inspired incantations…
Glenmorangie 18 Year-Old – WhiskyCritic Review
WhiskyCritic recently had the opportunity to taste a little of the Glenmorangie 18 Year Old and we did not allow that opportunity to pass by. WC’s first nasal encounter with Glenmorangie 18 did not provide either any surprises nor disappointments, the aroma was fairly straightforward – a pungent, spicy announcement of what was to come. Think of ye olde town crier arriving at your table in the form of Glenmorangie […]
Booker’s Bourbon Releases Teresa’s Batch
Booker’s Bourbon has released “Teresa’s Batch” – reference to their longtime employee Teresa Wittemar – and included it in their 2019 Batch Collection. Wittemar joined the distillery more than 30 years ago and has worked in the lab and in the quality control department where she blended Bourbon barrel samples to Booker’s taste profile specifications. Booker’s Bourbon Teresa’s Batch has been aged six years, three months and one day, was […]
Tomatin Releases 1975 Single Malt
Tomatin has released the 1975 Edition single malt as part of their Warehouse 6 Collection. The Tomatin 1975 Edition was aged in an Oloroso sherry butt, bottled at 46.5% alcohol by volume [93 proof] and is said to contain notes of dark chocolate, spice and tropical fruits. Only 300 bottles of Tomatin 1975 Edition are being made available for $3,155 for a 700ml bottle.
Benromach Releases Peat Smoke
Benromach has released Peat Smoke Sherry Cask Matured single malt Scotch whisky. Benromach Peat Smoke Sherry Cask Matured was matured in Sherry hogshead casks for eight years before being bottled at 59.9% alcohol by volume [119.8 proof] and is said to contain notes of fruit and white pepper with, of course, a “smoky edge”. Only 6,500 bottles of Benromach Peat Smoke Sherry Cask Matured is being made in select worldwide […]
Glasgow Triples Down On Signature Range In 2019
Glasgow Distillery sold out their 2018 release of their 1770 Signature Range so they are offering three versions of their 1770 Signature Range so nobody can feel left out. For 2019 Glasgow will offer their 1770 Single Malt, their 1770 Peated and 1770 Triple Distilled whiskies. Glasgow’s no-age-statement 1770 Single Malt 2019 release has been aged in ex-Bourbon casks and finished in virgin casks and is available to order now […]
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