Elixir Hits The Trail With New Series
London-based Elixir Distillers has released The Elixir Trails series – focusing on worldwide distilleries – and consisting of The Whisky Trail and The Rum Trail, for the first iteration of the series [but with plans to expand into other spirit categories at a later date]. The Whisky Trail portion of the series showcases a quartet […]
Miller Walken The Walk In Promotional Campaign
Miller Lite is “Walken” the walk and talkin’ the talk as they employ iconic actor Christopher Walken to implore people to get off their phones and start talking to people in their newest promotional campaign entitled “Legendary Moments Start with a Lite.” The leadoff video in the promotional campaign is titled “Ditch the Apps” and […]
More Auto Sports
Glengoyne Unveils New Single Malt
Glengoyne has unveiled a new single malt – Glengoyne Legacy Series: Chapter One – as the first in a new series of whiskies. The Glengoyne Legacy Series: Chapter One has been aged six years in first-fill European oak Oloroso sherry casks, bottled at 47% alcohol by volume [94 proof] and is said to contain notes of cinnamon, pear, toffee and vanilla. The Glengoyne Legacy Series: Chapter One is being made […]
Ranking The 2019 Super Bowl Beer Ads
The 2019 Super Bowl was, once again, overflowing with beer advertisements, mostly from Bud Light, and some were better than others. As is usually the case with Super Bowl ads, it is subjective. WhiskyCritic ranks the 2019 Super Bowl ads to our subjective tastes. 1] Bud Light Corn Syrup – Bud Light makes fun of competitors for using corn syrup in their beers by having its Dilly Dilly Kingdom characters […]
Uncle Nearest Whisky Enters The 2019 Super Bowl Fray
Uncle Nearest Whisky has officially joined the list of whiskies advertising around the 2019 Super Bowl – though, technically, Uncle Nearest will run their advertisement after the Super Bowl is over in the post-game special edition version of “The Late Show With Stephen Colbert”.
Shackleton Gets Augmented Reality
Shackleton Whisky revealed an augmented reality [AR] experience in a partnership with Shazam that attempts to replicate Sir Ernest Shackleton’s expedition to the South Pole. Access to the experience is granted by using the Shazam mobile app to scan a code on the label of Shackleton whisky gift boxes, revealing actual time period footage of Shackleton during his 1907 journey across Antarctica. The footage also tells the story of the […]
Conan O’Brien Visits The Samuel Adams Brewery
Conan O’Brien visits the Samuel Adams Brewery in Boston and finds people with luggage, gets some public domain information and gets a history lesson…
Speyburn Releases 18-Year-Old
Rejoice! Speyburn 18 Years Old Anniversary Edition has been released. Speyburn 18 Years Old Anniversary Edition uses fresh spring water from Granty Burn stream and has been matured in both American and Spanish oak casks. It is said to contain notes of almond, tropical fruit and toffee. Only 9000 bottles of Speyburn 18 Years Old Anniversary Edition is being made available in 2019 for $112 per bottle.
Zoe Kravitz Whispers At You About Michelob Ultra
Michelob Ultra is hitting the 2019 Super Bowl ad season hard. First they brought out the robots and now they have Zoe Kravitz whispering at you about their brew from Hawai’i. Specifically, Kravitz is whispering about Michelob Ultra’s “organic” beer, Pure Gold. In the ad, Kravitz [“Big Little Lies”] has been placed on a platform equipped with two microphones [to capture Zoe’s whispering and that beer waterfall sound], with a […]
Kingsbarns Dreams Of Drams
Lowland distillery Kingsbarns debuts their Dream to Dram – a no-age-statement whisky originating from locally-grown barley. Kiingsbarns Dream to Dram has been aged in first-fill Bourbon casks [from Heaven Hill Distillery] before being finished in shaved, toasted and re-charred wine casks and bottled at 46% alcohol by volume [92 proof]. Kingsbarns Dream to Dram is being made available for $59 per bottle.
Stella Artois Introduces The Dude To Carrie Bradshaw
Stella Artois employed Sarah Jessica Parker for another 45 seconds and this time, brought in Jeff Bridges – reprising his role as The Dude from “The Big Lebowski” – to meet with Parker’s Carrie Bradshaw from “Sex and the City” as they both turn down their signature beverages – a Cosmo and a White Russian – in favor of a Stella Artois…
Woodford Reserve Doubles Down On 2019
The 2019 version of Woodford Reserve Double Double Oaked has been launched – albeit in limited quantities. Woodford Reserve Double Double Oaked 2019 has Woodford Reserve Bourbon which has been finished for two years in a second barrel that was heavily toasted and lightly charred [Woodford Reserve Double Oaked, is aged for a single year in the second barrel]. Woodford Reserve Double Double Oaked 2019 has been bottled at 45.2% […]
Robots Cannot Drink Michelob Ultra
Robots – Michelob would like to point out – cannot drink beer. Especially not their low-calorie, low-carb Ultra beer. The robots might be okay with this. Michelob has revealed their 30-second Super Bowl advertisement for Ultra during the 2019 Super Bowl next weekend, showing a robot beating humans at a variety of tasks except for beer-drinking — which may or may not be a good thing [think Homer Simpson] — […]
Mackmyra Collaborates With Plantation For Rum-Casked Whisky
Swedish distiller Mackmyra has collaborated with Barbados-based Plantation Rum to launch Moment Karibien single malt whisky. Moment Karibien was distilled at Mackmyra and aged in their underground Bodås mine warehouse. Various casks aged between eight and 12 years old were used to mature the whisky and approximately 75% of the liquid was aged in casks previously used to mature Plantation’s Barbados and Jamaican rums. Additionally, the liquid contains small amounts […]
Budweiser Is Blowin’ In The Wind
For one of their 2019 Super Bowl commercials, Budweiser touts the fact that their beer is now brewed with 100% renewable electricity from wind power…
Stella Artois Employs Sara Jessica Parker For 15 Seconds
Stella Artois hired Sarah Jessica Parker to make a 15-second advertisement where Parker recreates the opening sequence from her hit show “Sex and the City,” in a cross-promotion for Water.org, the non-profit co-founded by Matt Damon. For every Stella Artois beer purchased from now until March 31, 2019, Stella Artois will donate a month of access to clean water to someone living without it.
Suntory Pulls Chita, Kakubin And Shirokaku
Suntory has announced that they will be discontinuing sales of their single grain Chita whisky along with their blended whiskies, Kakubin and Shirokaku. Specifically, Suntory is suspending sales of Shirokaku’s 700ml, 1.92l, 2.7l and 4l bottles, Chita’s 350ml bottles, and Kakubin’s 450ml bottles. Suntory, however, will continue to offer Kakubin and Chita in their 700ml bottles.
Heineken Warns Of Holiday Troubles
The holidays are mostly over – Chinese New Year is in two weeks and Valentine’s Day is in three weeks – so even though you may have made it through the Thanksgiving-Christmas-New Year’s Day/Eve trio unscathed, Heineken would like to remind you that you may never be safe…
Recent Comments